Sony RX10 joins acclaimed Cyber-Shot RX range


Sony has yet another addition to their family of digital cameras, joining the famous Cyber-shot RX range with the all new Sony Cyber-shot RX10 camera. What makes the Sony RX10 so special is that it would come with a high zoom capability that ought to be worth checking out. The new Sony RX10 will feature a 1.0-type, 20.2 effective megapixel back-illuminated CMOS sensor that would work in tandem with an impressive 24-200mm (35mm equivalent) F2.8 Carl Zeiss Vario Sonnar T zoom lens, allowing it to deliver the ultimate combination of performance and versatility. This would mean that photographers will be able to shoot impressive high-resolution still images as well as obtain crisp, clear full HD videos without breaking a sweat.

This unique pairing of large, high-resolution sensor and premium zoom lens would be ably aided by an advanced BIONZ X processing engine and AF system. In short, all of your content that are captured on the Sony RX10 camera, regardless of whether they are still images or full HD videos, will arrive in a richly detailed and crisp format, without having the subject being out of focus.

Just in case it sounded familiar, the Sony RX10 camera relies on a similar high-resolution, 1.0-type 20.2 megapixel Exmor R CMOS sensor that was used in Sony’s popular RX100 II compact camera. As for the BIONZ X processor, it is approximately 3x faster in processing speed in comparison to previous BIONZ predecessors, while reinforcing an impressive image quality through the application of new detail reproduction technology and area-specific noise reduction.

Another advantage that the Sony RX10 model has would be on-board Wi-Fi connectivity that does seem to be the growing trend these days, making it a snap to hook up to any compatible iOS or Android smartphone, while featuring NFC (Near Field Communication) one-touch for simple connection to NFC-enabled Android devices. Expect to be able to pick up the Sony Cyber-shot RX10 high-zoom camera later this coming November for approximately $1,300.

Press Release

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