Facebook Wi-Fi to be integrated with Cisco routers
It is no surprise to see companies in the Silicon Valley work together, and what we have here would be networking giant Cisco working on a collaboration with Facebook which they hope would be able to help businesses grow their brand recognition among the masses, all the while performing target promotions and advertisements in a pro-active manner that is based on customer preferences and demographics using Wi-Fi. This entire exercise will be known as the Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi, where it is right now being tested by some of the world’s most popular retailers, hotels, restaurants and other public gathering spots.
Take Bonefish Grill for instance – this institution happens to be testing such a solution in a couple of its restaurant locations. Known as CMX for Facebook Wi-Fi for short, it will help improve the consumer experience, all the while offering a quick and simple method for consumers to be able to gain access to a Wi-Fi connection simply by checking in on Facebook. I guess this is another surefire method of gathering data of people who are on the move, although it does raise the question – if you already happen to have a data plan on your mobile device, what compelling reason would move you to connect to the local Wi-Fi network via Facebook other than a possible fantastic deal with said retailer that you cannot find elsewhere?
CMX for Facebook Wi-Fi is also said to be another way that will enable businesses experience more likes as well as check-ins for their Facebook Page, all the while seeing an increase in the demographic data on their customers so that these organizations and businesses will be able to better serve them.
For those who are curious and want to know what is found underneath CMX for Facebook Wi-Fi, it relies on a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine so that end-users are able to hook up to the Wi-Fi network and “check-in” to the venue’s Facebook profile.