Nokia Lumia 720 announced

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Nokia has certainly gotten into its stride where the Windows Phone 8 operating system platform is concerned, where the Finnish smartphone company has churned out yet another two models, making an official announcement over at the Mobile World Congress event that is current happening in Barcelona, Spain. The first of two new Lumia models to be introduced would be the Nokia Lumia 720, and this particular handset marks a milestone in Nokia’s strategy to deliver innovative technologies that are normally found in flagship devices to a wider range of audience, targeting the young and design-savvy crowd as it comes in a sleek and stylish form factor.

The Nokia Lumia 720 has been touted to deliver one of the best cameras amongst the current mid-range smartphone market, coming in a slim profile and tips the scales at a mere 128 grams, which we figure out would not do any harm to Nokia’s efforts in popularizing their Lumia family of smartphones across the board.

Its main camera will sport an incredible f/1.9 aperture, which makes it larger compared to almost any other high-end smartphones in the market. With a big aperture, that translates to additional light being let into the camera, and when merged with an exclusive Carl Zeiss optics that is normally found on its flagship smartphones, we have quite a winner here, allowing the Nokia Lumia 720 to snap clear and bright images in low light conditions, while looking dazzling in daylight. There will also be a 1GHz MSM8227 processor, 512MB RAM, 8GB of internal memory with a microSD memory card slot for expansion purposes, a 1.3-megapixel shooter up front, A-GPS, Wi-Fi and Bluetooth connectivity, among others.

Just how much do you need to fork out for the Lumia 720? It is said to retail for approximately €249 a pop before taxes and subsidies, where it will come in red, white, cyan, black and yellow shades from March onwards. Folks living in China will be able to pick up a TD SCDMA variant, too.

Press Release

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