Surface Pro Woes

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The highly anticipated launch of the Microsoft Surface Pro tablet went over well. How well? So well that inventory levels appear to be minimal just two days later. Shoppers flocked to Microsoft’s website at the stroke of midnight, February 9 to place orders but encountered frustration. 128GB units ($999) ended up selling out, leaving 64GB units at $899 as the available option. Other shoppers chose to visit Staples or Best Buy, only to find only a couple units on hand – which, of course, went quickly.  Speculation is that total inventory levels were lower than anticipated. Could it be an effort to portray it as more popular? Was there supply chain issues? Or was that Microsoft’s intention? Who knows.

As we discussed in January, the Surface Pro is a Microsoft PC in a tablet’s body. Windows 8, Intel chip mean it performs like a computer. A touch screen mean it functions like a tablet. We will soon see what the market has to say about the latest Microsoft product and whether the PC performance in a tablet product will succeed. Keep in mind that Microsoft has had their share of successful product launches which are followed by less than average sales. But with the popularity of tablets perhaps long-term Surface Pro demand will live up to that experienced on launch day .

Thanks: Forbes

One review or comment

janakiraman Says: October 3, 2013 at 12:24 am

When compared with previous generation Surface Pro, company says that the new Surface 2 Pro has 50% faster graphics, 20% better performance, 50% more color accuracy on the display and 75% more battery life. Microsoft Surface 2 Pro’s other features includes USB 3.0 port, a microSD card slot, Wi-Fi a/b/g/n, a 3.5 mm audio jack, mini display port and Bluetooth 4.0. The company will be selling the Surface 2 Pro in different versions, such as 64 GB, 128 GB, 256 GB and 512 GB. The new Surface 2 Pro models run on the latest Windows 8.1 Pro version.

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