Apple unveils the iPad mini

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It is Apple picking time today, and here we are with a spanking new iPad for the mass market. In fact, you can say that if the late Steve Jobs were to be around today, there might not be an iPad mini, or he would unapologetically claim that there is a need in the 7” tablet market that Apple wants to create upon the iPad mini’s announcement, never mind the fact that he did insinuate that the 7” tablet market is dead in the water right from the get go, which was why Apple came up with the iPad in the first place. Well, the new iPad mini sports a totally new iPad design that makes it 23% thinner (some say it is literally pencil thin) and 53% lighter than the third generation iPad. Sporting a stunning 7.9-inch Multi-Touch display, FaceTime HD and iSight cameras, you know that the iPad mini is a bundle that was made to sell. The thing is, is the target market those who have yet to jump aboard the iPad bandwagon, and will current iPad owners bite as well?

Sporting up to 10 hours of battery life, it is small enough to hold in one hand. Meh, nothing new here, as 7” tablets from other hardware manufacturers have been able to do that for the longest time already. Apple claims that the 7.9-inch Multi-Touch display delivers a similar iPad experience that we all know and love, offering 35% more screen real estate compared to Android-powered 7-inch tablets, in addition to having 67% more usable viewing area when browsing the web. A dual-core A5 chip runs the show from underneath the hood, while the front-facing FaceTime HD camera and a 5 megapixel iSight camera at the back with advanced optics ensures you are able to capture amazing images on the move.

Not only that, theiPad mini comes with dual-band 802.11n Wi-Fi support, while Wi-Fi + Cellular models will be able to support ultrafast wireless standards, such as LTE and DC-HSDPA. The iPad mini with Wi-Fi models will come in black and slate or white and silver colors from November 2nd onwards, where the 16GB, 32GB and 64GB models will go for $329, $429 and $529, respectively. Top up $130 if you want the Wi-Fi + Cellular iPad mini at its respective storage space.

Press Release

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