Take a Chill (Beats) Pill


I must say, legendary artist and producer Dr. Dre have certainly made good for himself in terms of his business acumen, and starting the Beats brand with Interscope Geffen A&M Chairman Jimmy Iovine has proved to be one of his masterstrokes. Well, the company continues to march onward by announcing their spanking new Beats Pill. No sir, the Beats Pill is not something you pop to drown out the tunes of commercially appealing pop from manufactured boy bands, but rather, it comes across as a portable wireless speaker that boasts of built-in patented Beats Audio. Needless to say, expectations tend to run a little bit higher than normal when there is the Dr. Dre name associated with a particular device, no?

Beats By Dr. Dre President & COO, Luke Wood, said, “The introduction of the Beats Pill and the Executive is the perfect beginning to a truly autonomous Beats as we transform into a freestanding consumer electronics company this year. These products demonstrate our total commitment to design, technological innovation and premium sound experience.”

The Beats Pill Wireless Speaker ensures that the company’s mantra of “sound is king” remains on a pedestal at all times. Audio engineers have made sure that the Beats Pill will live up to such a mandate, starting from careful placement of the drivers to the materials of the grill, where it was specially designed to optimize sound quality and maximize volume. Not only that, the Beats Pill is the first product of its kind to be fully integrated with the company’s patented Beats Audio algorithm, while boasting exclusive speaker modules that are able to provide the highest quality portable listening experience.

Another first registered by the Beats Pill would be the fact that it is the first wireless speaker to come with tap-to-pair NFC and apt-X technology for easy and instant Bluetooth audio, now how about that for technological advancements? With a rechargeable lithium ion battery that offers up to 7 hours of non-stop playback on a full charge, the $199 Beats Pill does seem to sound (pardon the pun) to be the ideal companion for the mobile music lover.

Press Release

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