Streaming Service Usage Statistics and Facts (2025)

Introduction

Streaming Service Usage Statistics: Watching videos online is becoming more popular than regular TV, and for good reason. It’s easy to use and allows people to interact and stay engaged more than traditional television or movies. As a result, businesses are investing more in online video platforms.

These services effectively reach today’s audiences and enable brands to target the right customers with pinpoint accuracy. We’ve gathered important Streaming Service Usage Statistics to help you with your video streaming efforts. You can utilize them to shape your marketing strategy and expand your business.

Editor’s Choice

• Streaming Service Usage Statistics stated that around 92% of people who use the internet watch online videos every week.
• 27% of internet users stream live videos every week.
• The worldwide live-streaming industry grew from $1.24 billion in 2022 to $1.49 billion in 2023 and is projected to reach $3.21 billion by 2027.
• 37% of social media users say live videos are the most interesting type of content in their feeds.
• The most-viewed live stream on YouTube was India’s Chandrayaan-3 Mission Soft-landing, which had 8,090,676 viewers watching at the same time.
• Streaming Service Usage Statistics stated that 43% of people aged 18-34 prefer watching live videos on Instagram.
• The video streaming app industry made $199 billion in revenue in 2023.
• YouTube is the most popular free video streaming app in the U.S.
• Amazon Prime Video and Netflix have the same market share in the U.S., according to Just Watch.
• In the U.K., YouTube is the top streaming app, and TikTok follows closely.
• In China, Tencent Video is the most-used streaming platform, with 900 million users.
• The global music streaming market is expected to grow from $36.7 billion in 2023 to $125.7 billion by 2032, with a yearly growth rate of 15.1%.
• Mobile devices account for around 25% of all video streams worldwide.
• Companies like Netflix and Disney+ have spent billions of dollars creating exclusive movies and TV shows.
• Roughly 73% of streaming users say they binge-watch, meaning they watch multiple episodes or movies in one go.
• The streaming industry is growing fast, with new services launching every year. By 2030, it is expected to make $416.84 billion in revenue.
• Streaming Service Usage Statistics stated that about 88% of U.S. households have at least one video streaming subscription.
• On average, people spend $61 per month on four streaming services, showing that many are willing to pay for a mix of different content.

General Streaming Service Usage Statistics

• The global video streaming market was valued at $129.26 billion in 2024. Experts now predict it could grow to $416.84 billion by 2030.

(Reference: cloudwards.net)

• Streaming activity rose by 21% in Q3 2020. Among the different regions, Africa saw the biggest increase, at 273%, followed by Oceania, with an 80% rise.
• In North America, streaming has been growing steadily by 2% each year.
• Streaming Service Usage Statistics stated that Netflix gained a large number of new subscribers in Q1 2020 due to COVID-19 lockdowns.
• A Nielsen report showed that Americans spent 40.3% more time streaming in 2024, up from 40.1% in June 2021. The total estimated streaming time for 2024 was 12 trillion minutes.
• By 2025, 68.7 million Americans (40% of households) will still have cable TV, but that number is declining by 4.9% each year.
• Traditional television use dropped below 50% in 2023 as more people switched to streaming platforms that offer both live and on-demand content.
• 88% of U.S. households now subscribe to at least one video streaming service, such as Netflix, Hulu, Amazon Prime Video, or Max.
• Streaming Service Usage Statistics stated that 53% of homes subscribe to four or more streaming services.
• A 2024 Deloitte study found that the average U.S. consumer spends about $61 per month on four different streaming subscriptions, showing how much people are willing to pay for digital entertainment.

A 2024 survey asked viewers what they value most in a streaming service:

• 60% prioritise affordable pricing
• 48% want access to a large content library
• 42% prefer an ad-free experience
• 36% look for an easy-to-navigate interface
• 21% want offline viewing options
• 22% appreciate personalised recommendations
• 22% consider sports streaming important

(Reference: cloudwards.net)

• Data from Magid suggests that streaming bundles could reduce the number of subscription cancellations by 16% and increase long-term subscribers by 15%.
• The top reasons why people cancel their streaming subscriptions are:

1. 1. 54% say the available content doesn’t interest them
   2. 43% think they are spending too much
   3. 39% feel they have too many subscriptions

(Reference: cloudwards.net)

• A 2024 report named Roku the most popular streaming device, with 43% of users saying it’s their top choice for watching content.
• Connected TVs (CTVs) are more common than standalone streaming devices—46% of U.S. households own a streaming device, while 68% have a smart TV.
• 66% of Americans use FAST (free ad-supported streaming TV) services at least once a month.

(Reference: cloudwards.net)

• In the U.S., 46% of households watch content using a paid streaming service with ads, while 57% use completely free, ad-supported platforms.
• 68% of homes either subscribe to a live TV streaming service or maintain a traditional cable package.
• YouTube TV is projected to reach 12.4 million subscribers by 2026, positioning it as the leading pay-TV provider in the U.S.
• Streaming Service Usage Statistics stated that 15% of young adults aged 18-29 signed up for a free trial before committing to a paid subscription—almost twice as many as older age groups.
• According to 2023 data from Whip Media, Max had the highest customer satisfaction rate at 88%, followed by Hulu (87%) and Disney+ (85%), which saw a 3% decline compared to the previous year.

Video Streaming Statistics

• Amazon Prime Video has around 220 million subscribers, but it’s uncertain how many actually use the service since it’s included with an Amazon Prime membership.

(Source: precedenceresearch.com)

• Disney’s streaming platforms—including Hulu, ESPN+, and Disney+—have a combined 224.7 million subscribers.
• The number of users for Google Play Movies & TV and Vudu is unknown because these services let users rent or buy movies and shows instead of offering a monthly subscription.

• Disney’s streaming platforms—including Hulu, ESPN+, and Disney+—have a combined 224.7 million subscribers.
• The number of users for Google Play Movies & TV and Vudu is unknown because these services let users rent or buy movies and shows instead of offering a monthly subscription.

• Netflix remains one of the top streaming services, offering hit originals like Bridgerton and Stranger Things, along with popular licensed shows like Seinfeld. It features a library of over 5,500 titles, with subscription plans ranging from $7 to $23 per month.
• Amazon Prime Video has a huge selection of more than 18,000 movies and nearly 2,000 TV shows, drawing in viewers with a mix of original programming, licensed content, and exclusive rentals.
• Streaming Service Usage Statistics stated that Disney+ continues to be successful thanks to its classic Disney films and blockbuster franchises like Star Wars and Marvel. It offers around 7,000 TV episodes and 500 movies, making it a top choice for families and nostalgic viewers.
• HBO Max delivers over 10,000 hours of content featuring Warner Bros., DC, and CNN programming. Popular shows like Succession and Euphoria keep subscribers engaged.

(Reference: truelist.co)

• Hulu is a go-to platform for new TV episodes, allowing users to watch them the day after they air. It boasts a massive library of 68,000+ hours of content, including reality TV, live broadcasts, and on-demand movies.
• Peacock, from NBC Universal, attracts users with a mix of original programming and fan-favourite shows like The Office. Its collection includes 15,000 hours of content, mainly focusing on comedy and crime dramas.
• Apple TV+ may have fewer titles than its competitors, but it stands out with high-quality original content like Ted Lasso and The Morning Show.
• Streaming Service Usage Statistics stated that Crunchyroll is a must-have for anime fans. It features a huge library of over 1,200 anime series, available in both subtitled and dubbed versions.
• Paramount+ is a top pick for fans of Star Trek and Yellowstone. It offers CBS Sports, Showtime add-ons, reality TV, and live streaming.
• Approximately 30% of U.S. adults go online to search for church live streams or religious information, indicating a strong interest in digital faith-based content.

Live Streaming Statistics

• 42% of Americans have watched live-streamed videos at least once.
• Among fans of superhero movies, 50% have viewed live streams, while 61% of family movie fans have done the same.
• Live-streamed content gets 27% more viewers than pre-recorded videos because it holds people’s attention longer. On average, people watch a live stream for 60 minutes, compared to 50 minutes for on-demand content.
• Streaming Service Usage Statistics stated that 63% of adults aged 18-34 watch live-streamed videos regularly, making it especially popular among millennials.
• Breaking news is the top category for live streaming, with 37% of viewers tuning in. Other popular types include comedy (31%), videos from friends and family (30%), sports (29%), and local news (25%). Less common live streams include music events (16%), religious services (14%), and conferences (14%).
• 80% of viewers prefer watching live video content instead of traditional marketing materials like blogs and ads because it’s more entertaining and engaging. As a result, 63% of marketers plan to incorporate more live-streaming content into their future strategies.
• Every day, an average of 3 to 3.6 million people are watching live streams at the same time.
• Viewers around the world watch 43 years’ worth of live-streamed content every minute. On Twitch alone, 48,000 hours of live video are viewed per minute.
• 42.8% of Gen Z social media users regularly watch live streams, a much higher percentage than the general population.

(Source: adamconnell.me)

• In 2023, the U.S. had 158.2 million live-stream viewers, and this number is expected to grow to 164.6 million by 2026.
• Gaming and esports are the most popular types of live-streamed content, with 54% of viewers watching them. By 2024, this number is expected to surpass 900 million viewers worldwide.
• Other commonly live-streamed content includes music, sports, and entertainment (17%), professional videos (9%), and IRL (real-life) streams (6%).

(Source: adamconnell.me)

• The global live-streaming industry is growing fast, with a projected annual growth rate of 21% from 2021 to 2028, potentially reaching $223.98 billion within five years.
• Streaming Service Usage Statistics stated that more than half (54%) of all live-streamed videos are related to gaming, making it the dominant category in live streaming.
• The top 1% of streamers are responsible for 80% of all watch time.

(Source: adamconnell.me)

• Twitch is the leading live-streaming platform, controlling 60.3% of the market.
• YouTube Gaming is the second most-used platform, holding 23% of the market.
• Kick comes in third place with a 5.5% market share.
• Facebook Live has a market share of less than 1%.
• Rumble ranked seventh in total watch hours this quarter but is growing quickly, gaining more viewers at a rapid pace.
• Kick gives streamers 95% of their subscription earnings, making it the best platform for revenue sharing.
• Streaming service usage statistics state that Twitch averages 2.3 million viewers watching simultaneously.
• There are around 7.4 million active Twitch streamers.
• The live-streaming industry was worth $60.63 billion last year.
• Experts predict the industry will grow by 28% per year (CAGR) from 2023 to 2032, reaching a massive $256.56 billion.
• Across all streaming platforms, there are around 12.3 million active streamers.

Most Popular Live Streamers:

• KaiCenat is the most-watched streamer based on total hours viewed.
• Mira is the top female streamer in total hours watched.
• Kuzuha is the most-watched VTuber.
• KaiCenat also has the highest average concurrent viewers.
• Emiru is the most-watched female streamer based on average concurrent viewers.

Live Streaming Trends & Habits:

• 47% of streamers in the U.S. make money from their content.
• 27% of streamers broadcast live multiple times per week.

Most Watched Live Streaming Categories:

• First-person shooter (FPS) games are the most popular genre.
• Non-gaming content is the second most-watched, with 965 million watch hours this quarter.
• Action-adventure games rank third, with 831 million watch hours.
• MOBA (Multiplayer Online Battle Arena) games are fourth, at 821 million hours watched.
• Action games take the fifth spot, with 655 million watch hours.
• Streaming Service Usage Statistics stated that GTA V was the most-streamed game this season.
• Breaking news is the most popular type of live stream in the U.S., with over one-third of viewers tuning in for real-time updates.
• Sports events are the second most-watched, attracting 29% of livestream viewers.

Live Streaming in Marketing Business:

• 35% of marketers use live events in their advertising strategy.
• 47% of companies create videos on live-streaming platforms.
• 14% of marketers are interested in starting live streaming for their businesses.

Music Streaming Statistics

• During the COVID-19 pandemic, the number of music streaming subscribers worldwide grew by 26.4%, reaching 523.9 million.
• Streaming Service Usage Statistics stated that 82.1 million Americans pay for on-demand music streaming services.
• On average, people in the U.S. listen to music for 75 minutes daily.
• Gen Z streams the most, averaging 97 minutes per day, while Millennials listen for about 76 minutes daily.
• 50% of 16- to 24-year-olds stream music on their smartphones.

(Source: thebusinessresearchcompany.com)

• Streaming Service Usage Statistics stated that 64% of music listeners use multiple devices, such as phones, tablets, and computers, to stream music.
• For every paying subscriber, there are 3.6 music streamers worldwide.
• Younger listeners prefer streaming and making playlists instead of listening to traditional radio.

(Reference: explodingtopics.com)

• 41% of music streaming users also watch music-related videos on social media.
• R&B/Hip-hop is the most streamed genre in the U.S., making up 27.7% of total streams.
• Streaming Service Usage Statistics stated that Rock music comes second, accounting for 20% of total streams.
• Spotify is the leading music streaming service, with 180 million subscribers.

(Source: explodingtopics.com)

• The main reason people pay for music streaming is to avoid advertisements.
• Gamers are 14% more likely to pay for music streaming than the average listener.
• They engage with music 13% more than the general U.S. population.
• On average, gamers spend 19% more per month on music-related services compared to non-gamers.

Device Used For Streaming Statistics

(Reference: scoop.market.us)

• Smartphones are the most common way to stream, with over 60% of people using their mobile devices to watch content.
• Smart TVs are growing in popularity, making up about 45% of streaming worldwide.
• Streaming Service Usage Statistics stated that Laptops and desktops are still used by 30% of viewers for streaming.
• Tablets account for 20% of total streaming device usage.
• Roughly 15% of streamers use streaming devices like Roku, Amazon Fire TV, and Google Chromecast.
• Gaming consoles, such as PlayStation and Xbo,x make up about 10% of streaming activity.
• The remaining 5% of streaming usage is accounted for by other connected devices, including set-top boxes and media players.
• More viewers are shifting to mobile streaming due to the convenience of watching anywhere.
• Smart TVs are gaining more users, with the market expected to grow over 20% per year soon.
• Fewer people are using laptops and desktops for streaming, as larger screens provide a better viewing experience.

Conclusion

The streaming industry has experienced rapid growth and undergone significant changes in recent years. With more people subscribing, these platforms have become a big part of everyday entertainment. Competition between major services, along with new platforms focused on specific interests, has made the market more varied. Creating original shows and movies has been a key way to attract and keep subscribers, making fresh and exciting content more important than ever.

As the industry continues to evolve, staying flexible and offering exclusive content will be crucial for long-term success in this rapidly growing market. This article has shed enough light on Streaming Service Usage Statistics.