Nokia delivers live traffic advice and geocoding to Bing platform

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Nokia has certainly come a long way, and while they have jumped into the smartphone game a little bit later than the rest, that does not mean that Nokia is well and truly beaten despite resting on their laurels some years back. No sir, their alignment with Microsoft to deliver the Windows Phone operating system on their smartphones has proven to be quite the masterstroke, as the fluidness of the operating system has certainly won over the hearts and minds of many people. Well, this time around, Nokia’s collaboration with Microsoft continues, with the Finnish smartphone manufacturer delivering live traffic advice as well as geocoding capability to the Bing platform.

Nokia’s partnership with Bing to deliver the best location-based services and apps has yielded with what was recently announced – Bing Maps is now using the Nokia Maps traffic information and geocoding algorithms, where it will take latitude and longitude information while connecting that to a readable address, to boot. The power of Nokia’s Where Platform which was outlined last month will see action here, where Nokia is also offering compelling, market-leading functionalities to third parties so that they are able to quickly and easily create their own app experiences using location-based features.

Nokia’s Where Platform will also empower Bing Maps to offer similar traffic information which is currently available at Nokia Maps in two dozen countries – namely Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, India, Indonesia, Ireland, Italy, Luxembourg, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, UAE, UK and the US.

Folks living in the above mentioned countries will be able to check out the incidents which might disrupt their journeys, while traffic information in the US which was previously available on Bing Maps will now include side streets. Even more notable is the fact that Bing Maps is now using Nokia Maps geocoding in select countries to deliver better routes and directions for those around the globe.

Press Release

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