LG’s “Ultimate Display” OLED TV looks stunning
LG Electronics of South Korea has just ushered in a spanking new era of TV after unveiling the world’s largest and slimmest 55-inch OLED TV, where the event took place in Europe at Monaco’s world famous Salle des Etoiles. This particular unveiling happened right in front of an audience of 400 dealers, journalists and special guest F1 champion Sebastian Vettel, where LG officials has a mission statement in their career to churn out the most advanced commercial OLED TV in the market. I suppose they have done a pretty good job at it, and LG is also proud to be the first company to deliver these TVs to European consumers sometime in the second half of 2012.
Havis Kwon, President and CEO of LG’s Home Entertainment Company, said, “In the history of television, there have been very few innovations as impactful as the coming of OLED TV. We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”
This 55-inch behemoth will feature WRGB technology that is touted to be the culmination of years of research and development at LG. Incidentally, LG broke new ground by being the first company in the world to deliver the first commercialized 15-inch OLED TV back in 2009. LG’s 4 Color Pixel technology which relies on a white sub-pixel is there to achieve a perfect color output. A Color Refiner further enhances the image, leaving you with pictures which are the most vibrant, natural and comfortable to the human eye.
The screen is also said to offer a perfect viewing experience without any form of distortion or loss of contrast, regardless of ambient brightness or viewing angle. OLED TVs are different from LCD or LED displays that require backlights, as OLED TVs generate their own light, hence doing away with the need for any backlighting. Not only that, the use of carbon fiber reinforced plastics (CFRP) for the exterior enables LG engineers to create a final product with a thickness of only 4mm, while tipping the scales at just 10kg. This is definitely going to cost a bomb, that’s for sure.