Electric Toothbrush Statistics and Facts (2025)

Introduction

Electric Toothbrush Statistics: The World Health Organization (WHO) reports that approximately 10% of people worldwide experience severe gum disease, which can lead to tooth loss. As people become more aware of dental health, many switch from manual to electric toothbrushes, believing they clean better and remove more plaque.

A study published in the Journal of Clinical Periodontology found that after three months, using electric toothbrushes reduced plaque by 21% and gingivitis by 11% compared to manual toothbrushes. This trend is primarily driven by the belief that electric toothbrushes offer a deeper, more effective clean, enhancing oral hygiene. This article will shed more light on Electric Toothbrush Statistics.

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• The global electric toothbrush market was worth USD 1.6 billion in 2019 and is expected to grow to USD 2.2 billion by 2026.
• The sonic electric toothbrush category is expected to reach USD 3.52 billion between 2024 and 2034.
• North America had the largest market share of over 36% in 2023.
• The Asia-Pacific region is projected to grow at a CAGR of 10% from 2024 to 2034.
• Electric Toothbrush Statistics stated that the soft bristle segment is set to expand at a CAGR of 8% during the same period.
• The sonic/side-to-side toothbrush market is predicted to increase at a CAGR of 9.1% from 2024 to 2034.
• The electric toothbrush industry is forecasted to reach USD 7.67 billion by 2032, with an expected CAGR of 8.2%. In 2023, the market was valued at USD 3.85 billion.
• The European market was valued at USD 1.74 billion in 2021 and is expected to rise to USD 1.98 billion by 2030.
• Electric Toothbrush Statistics stated that Europe held over 40% of the global market share in 2021.
• The Asia-Pacific market is projected to grow at a CAGR of 9.1% from 2022 to 2030.
• The soft bristle category is anticipated to expand at a CAGR of 7.8% during the same period.

What is an Electric Toothbrush?

An electric toothbrush, also known as a battery-powered or motorized toothbrush, cleans teeth using rapid bristle movements. The bristles move back and forth or in a rotating pattern, allowing the brush head to spin in both directions for enhanced cleaning.

(Source: fortunebusinessinsights.com)

Toothbrushes that operate at normal or sonic speeds utilize a small motor, whereas ultrasonic toothbrushes employ a special crystal to generate high-frequency vibrations for deeper cleaning.

Most modern electric toothbrushes run on rechargeable batteries and charge wirelessly when placed on a charging stand between uses.

Electric toothbrushes are divided based on their speed:

• Regular power toothbrushes operate at lower speeds, below 20 Hz.
• Sonic toothbrushes move at 20 to 20,000 Hz within the audible sound range.
• Ultrasonic toothbrushes work at over 20,000 Hz, reaching up to 2.4 million movements per minute for an even more effective clean.

General Electric Toothbrush Statistics

• Electric Toothbrush Statistics state that Electric toothbrushes provide whiter teeth and gum massage, improving oral care.
• These toothbrushes use rotating or side-to-side movements for better cleaning.
• Rising dental problems, a growing elderly population, and a strong focus on oral hygiene drive market growth.
• Poor eating habits, such as chewing tobacco and consuming sugary foods, contribute to dental issues and increasing demand.
• Smart toothbrushes come with pressure sensors and timers, helping people brush correctly.

(Source: thebusinessresearchcompany.com)

• AI-powered toothbrushes create a 3D map of the user’s mouth for better dental care.
• People with disabilities find electric toothbrushes easier to use.
• The high prices of electric toothbrushes and replacement heads make them less affordable for some customers.
• However, rising awareness of oral health and technological improvements are helping the market grow.
• Electric Toothbrush Statistics stated that AI-powered toothbrushes are gaining popularity for tracking dental health.
• Rechargeable electric toothbrushes dominate the industry due to their advanced features.
• Soft bristle toothbrushes accounted for 90% of sales in 2022.
• Sonic toothbrushes are growing in demand due to their deep-cleaning ability.
• Supermarkets and hypermarkets generate the most revenue, but online shopping is becoming more popular.
• The market is divided into adult and children’s segments.
• The increasing ageing population leads the adult segment.
• The children’s segment is expected to grow at a CAGR of 7%.
• North America is the largest market due to high personal spending and strong retail presence.
• Electric Toothbrush Statistics stated that Europe is experiencing steady growth due to its ageing population and a greater focus on oral care.
• Asia-Pacific is expected to lead the global market, driven by e-commerce growth and higher healthcare spending.
• South America is seeing increased sales due to growing awareness of dental health.
• The Middle East and Africa are gaining market share as more people access the internet.

Electric Toothbrush Regional Statistics

(Source: precedenceresearch.com)

#1. North American Electric Toothbrush Market

• In 2024, North America held the largest market share at 35.4%, mainly due to the increasing use of electric toothbrushes in homes across the U.S. and Canada.
• People in these countries will pay more for high-end oral care products, especially those with advanced technology like Bluetooth connectivity and pressure sensors.
• This aligns with the growing trend of using smart self-care devices.
• Electric Toothbrush Statistics stated that Another factor fueling growth is the rise of online shopping.
• Brands such as Philips and Oral-B are leading e-commerce sales, making electric toothbrushes more available and accessible to a wider range of consumers.

#2. U.S. Electric Toothbrush Market Trends

(Source: precedenceresearch.com)

• The U.S. market is the biggest in North America, thanks to the high demand for health-related products and advanced oral care technology.
• According to Electric Toothbrush Statistics, many consumers prefer electric toothbrushes because they provide better plaque removal and enhanced oral hygiene.
• Additionally, the number of dentists recommending electric toothbrushes over manual ones is growing, which is encouraging more people to switch to power toothbrushes.

#3. Asia-Pacific Electric Toothbrush Market

(Source: psmarketresearch.com)

• The Asia-Pacific market is expected to grow at the fastest rate (CAGR) in the coming years, driven by:

1. Rapid urbanization and rising disposable incomes
2. Greater awareness of dental health
3. Changing consumer preferences in China, India, and Japan

• In countries like China and India, more people choose modern healthcare products, including electric toothbrushes, for better oral hygiene.
• Brands such as Xiaomi and Panasonic have introduced budget-friendly electric toothbrushes, making them popular and contributing to the fast expansion of the market.

#4. China’s Electric Toothbrush Market

• China is leading the Asia-Pacific electric toothbrush market due to:

1. A growing middle-class population
2. Increased awareness of dental hygiene
3. Booming e-commerce sales

• The rise of online marketplaces has made buying quality electric toothbrushes at lower prices easier for Chinese consumers.
• According to Electric Toothbrush Statistics, local companies also produce affordable toothbrushes that cater to regional preferences, helping them gain a larger market share.
• With economic growth, better dental care awareness, and strong online sales, China has become the top market for electric toothbrushes in the Asia-Pacific region.

#5. Europe Electric Toothbrush Market

• The European electric toothbrush market is set for steady growth due to:

1. 1. Growing awareness of health and wellness
   2. Higher disposable income
   3. A well-established dental care industry

• More European people choose electric toothbrushes as part of their daily oral hygiene routine.
• Additionally, eco-conscious consumers are driving demand for sustainable products.
• Electric Toothbrush Statistics stated that many brands now focus on eco-friendly designs, including reusable brush heads and energy-saving features, to meet this demand.

Electric Toothbrush Distribution Channel Statistics

(Source: technavio.com)

• The electric toothbrush market is expected to grow by USD 1.9 billion between 2024 and 2029, with an estimated growth rate (CAGR) of 8%.
• The demand for electric toothbrushes is increasing due to:

1. 1. A rise in gum diseases, making better oral care solutions necessary.
   2. Advanced features like pressure sensors, multiple brushing modes, and built-in timers offer a better cleaning experience than manual toothbrushes.
   3. Greater awareness among consumers about the importance of good oral hygiene.
   4. However, high prices remain a big challenge, especially in developing nations, where many people cannot afford these toothbrushes.

• To make electric toothbrushes more accessible, companies are:

1. 1. Creating more affordable models.
   2. Expanding sales networks to reach more customers.
   3. Electric Toothbrush Statistics stated they are partnering with dentists and insurance providers to offer discounts and special deals.
   4. With these efforts and new product innovations, businesses have a big opportunity to meet the growing demand while overcoming pricing challenges.

• The electric toothbrush industry is expanding because:

1. 1. These toothbrushes provide better plaque removal and gum care than manual ones.
   2. People spend more on personal care, especially online shoppers who want easy and effective oral hygiene products.
   3. Electric Toothbrush Statistics stated that advertising campaigns are increasing, making people aware of electric toothbrush benefits.
   4. Rechargeable batteries and USB charging options are also making electric toothbrushes more convenient. Many brands focus on online sales, making their products easier to buy.
   5. Since dental issues like cavities, gum disease, and bad breath are common, the demand for electric toothbrushes will continue to rise, improving overall oral health worldwide.

Electric Toothbrush End User Segment Analysis

#1. Adult Segment in the Electric Toothbrush Market

• The adult segment holds the largest share of the global electric toothbrush market, making up about 77% of total sales in 2024. This strong market position is due to:

1. 1. Increased awareness of oral hygiene among adults.
   2. Higher disposable income, allowing consumers to buy advanced dental care products.
   3. A rise in dental problems leads to a focus on preventive oral care.

• To attract adult buyers, companies are offering premium features, such as:

1. 1. Smart connectivity to track brushing habits.
   2. Pressure sensors to prevent excessive brushing.
   3. Multiple cleaning modes for a customized experience.

• Electric Toothbrush Statistics stated that Electric toothbrushes are available in various price ranges, from affordable models to high-end options, making them accessible to a broader audience.
• Additionally, aesthetic dentistry and the increasing focus on personal care drive demand for electric toothbrushes among adults.

(Reference: news.market.us)

#2. Kids Segment in the Electric Toothbrush Market

• Electric Toothbrush Statistics stated that the kids’ segment is growing the fastest in the electric toothbrush market, with a projected growth rate of 9% from 2024 to 2029.
• Key Reasons for Growth

1. 1. Parents are more aware of their children’s dental health.
   2. Increased cavities and gum problems among kids have led to a greater focus on prevention.
   3. Dentists recommend electric toothbrushes for better cleaning than manual brushes.

• To make brushing fun for kids, companies are designing toothbrushes with:

1. 1. Musical timers to encourage kids to brush for the right amount of time.
   2. Bright colors and cartoon characters make brushing exciting.
   3. Smart toothbrushes with games and educational apps that teach proper brushing techniques.

• As parents invest more in their children’s oral health and technology improves, the kids’ segment is expected to grow rapidly in the coming years.

Consumer Preference to Buy Electric Toothbrush by Gender

(Source: news.market.us)

• Men and women show different levels of interest in electric toothbrushes:

1. 1. 17% of men are willing to buy one, while 12% are uninterested.
   2. 42% of women are open to purchasing an electric toothbrush, but 30% do not want one.

• This shows that women are more likely than men to buy an electric toothbrush.
• Electric Toothbrush Statistics stated that women may have better awareness of oral health benefits.
• They might prefer high-tech dental care products more than men.

(Reference: news.market.us)

• On the other hand, men have a more neutral attitude, with lower percentages in both willingness and unwillingness.
• Knowing these gender-based preferences helps companies adjust their marketing strategies to attract men and women more effectively.

Electric Toothbrush Product Analysis Statistics

(Source: snsinsider.com)

• In 2023, battery-powered electric toothbrushes led the market, holding 62% of total revenue.
• These toothbrushes are popular among budget-conscious buyers because they are cheaper than rechargeable models.
• Electric Toothbrush Statistics stated that lower price makes them more appealing to cost-conscious consumers.
• Easily replaceable batteries add convenience, especially for travellers or people in areas with limited electricity access.
• Improved battery technology has extended battery life, reducing the need for frequent replacements. Some models now run for several months on a single battery set.
• New features like timers and pressure sensors provide an effective brushing experience at a lower cost than rechargeable toothbrushes.
• Leading companies like Colgate and Oral-B are upgrading battery-powered toothbrushes with advanced features:

1. 1. Colgate’s Battery-Powered Smart Toothbrush includes a built-in timer and gentle yet powerful cleaning technology to improve oral hygiene.
   2. Oral-B’s battery-operated toothbrushes offer multiple brushing modes and an ergonomic design for better comfort, eliminating the need for frequent charging.

As technology advances, battery-powered electric toothbrushes will continue to attract buyers by offering affordable pricing, convenience, and enhanced cleaning performance.

Conclusion

The electric toothbrush market is growing steadily due to increasing awareness of oral health, technological advancements, and shifting consumer habits. Features like pressure sensors, built-in timers, and smart connectivity make electric toothbrushes more effective and convenient than manual brushes. Battery-powered models hold the largest market share because they are affordable and easy to use, while rechargeable toothbrushes are popular in the premium segment due to their advanced features.

Although high prices and limited use in some regions remain challenges, ongoing innovation, greater dental care awareness, and AI-powered smart toothbrushes will continue to push the market forward. The electric toothbrush industry is expected to grow as people become more focused on oral hygiene. This article has shed enough light on Electric Toothbrush Statistics.