TOSY Robotics announces mRobo with Justin Bieber making an appearance


Robots, CES 2012, Justin Bieber, it makes no sense, or does it? TOSY Robotics is a leading robotics and high-tech toys manufacturer that hails from Vietnam, but they do know a thing or two about capitalism. After all, what better way to draw attention to a product of yours than to have a worldwide celebrity appear at your booth on the showfloor? This is what TOSY Robotics did to promote their mRobo Ultra Bass, a state-of-the-art portable speaker which also functions as a dancing robot (hello there, Transformers! I see what you did there).

Multi-platinum selling Pop & R&B singing sensation Justin Bieber also made an appearance with the mRobo Ultra Bass yesterday, and if you happen to be at CES this year, you might want to make a beeline for the TOSY Robotics booth at the LVCC South Hall Ground Level.

With 2GB of internal memory to store a fraction of your digital music collection, the battery powered mRobo Ultra Bass will be able to store around 500 songs within. All data or songs are transferred using the built-in USB port, where you can then select the track of your choice thanks to the included remote control. As whether you would want to rock to Justin Bieber or a far more accomplished musician, the integrated speaker will do the job for you, producing bass at 40Hz.

The moment music starts to play, the mRobo, who is capable of listening to its own music, music from other devices, or music streamed via Bluetooth, will start to perform right away, “transforming” just like our favorite robots from the Hasbro franchise do, “growing” a head out of nowhere, with its legs and arms popping up from its previously static configuration. Regardless of the genre of music, the mRobo Ultra Bass will be able to run through a series of pre-programmed dance moves to virtually any genre of music.

According to Ho Vinh Hoang, Founder and CEO, TOSY Robotics JSC, “mRobo is one of the most innovative and interactive entertainment devices ever introduced. It gives music and dance lovers the ability to enjoy their passions in a whole new way. Not only do they have a great new way to listen to their favorite songs but they also have a new partner to dance to their favorite music with. We’re thrilled to be able to unveil mRobo Ultra Bass here at CES 2012 with the help of one of the world’s most recognized stars, Justin Bieber.”

The mRobo tips the scales at approximately 3.3 pounds and measures 4.3″ x 6.3″ x 7.9″, and will stand at under 18″ in height when it is turned into a robot. Expect the mRobo Ultra Bass to retail for $199 a pop when it hits the market this fall – perhaps with a free pre-loaded Justin Bieber album?

Press Release

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