China rolls out first 3D TV channel
Hmmm, being in a communist country like China seems to be a whole lot more fun than spending winter at a place known as Hell on Earth, otherwise called North Korea. Well, that is considering the fact that capitalism has already crept into China, and its bustling cities like Shanghai and Beijing have certainly attracted a whole lot of expatriates, while tourism and easy access to the country have also made China the second largest economy in the world (with its economic engine running mainly on cheap labor and highly affordable exported goods, of course). Add a 3D TV channel to the list of China’s attractions while you’re at it, too.
According to China’s regulator, 3D TV is capable of delivering significant revenue into the coffers of the industry in due time, but I guess a whole lot of groundwork still needs to be done beforehand. Firstly, you will need to make sure that your people are financially well off enough to be able to afford 3D TVs in their living rooms, and for the country that still has plenty of folks getting around on bicycles and motorcycles, that can be quite a thorn in the flesh – but hopefully the overall economic situation will continue to improve in due time so that this might eventually end up as the world’s largest 3D TV market. Who knows, right?
Currently, the 3D TV channel is available on a trial basis, and is operated by China Central Television (CCTV) and five local stations. It is hoped that it will be formally launched over the upcoming Chinese New Year that is happening three weeks from now. Those who own 3D TV sets and high definition digital TV set-top boxes are able to take advantage of this new service, and China is certainly not lagging at all on the home entertainment front, as they play catch up to Japan, South Korea and India while the rest of the world will need to get their 3D fix either at the cinema or from 3D Blu-ray discs, and not terrestrial broadcasting.
Even better is the fact that this is a free-to-air channel, where it will initially broadcast 4.5 hours of 3D programming daily that will be repeated twice. It would be interesting to see how much the industry makes of China’s half billion TV sets were to be ushered out and replaced by 3D models.