LG introduces new Prada phone


Luxury phones like Vertu are an acquired taste – personally, I do not see much sense in forking out insane amounts of money on a handset considering how technology ends up obsolete after a while, so what are you going to do with the phone when you want to make an upgrade? Melt all the gold and make an earring, while making sure those diamonds are removed beforehand? Well, thankfully those who want more elegance and class for their handsets can always settle for something cheaper than a Vertu, without sacrificing too much in terms of quality. LG and their Prada phone by LG 3.0 is now public in South Korea, while those living in Europe as well as other parts of Asia will have to wait until January next year to get their mittens on it.

Originally announced last month, the Prada phone by LG 3.0 was unveiled in London a fortnight ago, attracting a fair amount of attention in the process considering how it is the only smartphone on the market right now with premium branding. This is the third Prada phone, hence its name. Just what kind of high end physical features can you expect to see with this? We are talking about a full glossy touchscreen on the front, in addition to Prada’s signature Saffiano pattern on the back. The entire phone is also an engineering marvel, measuring a mere 8.5mm thin, sporting minimal hardkeys and a classic black finish.

There is also a 1.0GHz dual-core /dual channel architecture to keep things running, where the Android 4.0 Ice Cream Sandwich update is coming your way sometime in Q2 2012, so you will just have to make do with Android 2.3 Gingerbread until then. Sporting up to 8GB of internal memory, the 4.3″ touchscreen display sports a WVGA (800 x 480) resolution at 800 nits of brightness. As for its digital camera, it keeps up with the times as well thanks to an 8-megapixel camera. Any idea how much it would cost when it arrives at your country?

Press Release

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