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Apple’s App Store Payment Policies Could Stifle Innovation, YC Warns

Y Combinator warns that Apple’s 30% App Store fee discourages startup investment, backing Epic Games in its ongoing legal battle.
Newton KitongaBy Newton KitongaAugust 23, 2025No Comments3 Mins Read
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TLDRs:

Contents

  • TLDRs:
  • Platform Fees Shape Investment Decisions
  • Broader Regulatory Momentum
  • Implications for Startup Innovation
  • YC warns Apple’s 30% App Store fee may limit investment in startups.
  • Epic Games’ ongoing legal battle with Apple draws support from YC.
  • Platform fees create bias against innovative app ideas, YC says.
  • Regulatory scrutiny on Big Tech intensifies alongside Apple case.

Y Combinator (YC), one of the world’s most influential startup accelerators, has submitted an amicus brief in support of Epic Games’ ongoing legal battle with Apple over App Store payment rules.

The brief argues that Apple’s 30% fee and restrictions on alternative payment methods have discouraged investment in app-based startups, potentially limiting innovation across the technology ecosystem.

Epic Games, which first sued Apple in 2020, contends that the company unlawfully restricts developers from informing users about payment options outside of the App Store. While a judge previously ruled that Apple must allow such links, Epic claims the company’s new policies fail to comply. Apple has appealed the ruling, and Y Combinator is urging the court to reject the appeal. The next hearing is scheduled for October 21.

Platform Fees Shape Investment Decisions

Y Combinator’s filing underscores the long-term impact of Apple’s App Store fee on venture capital investment patterns. The accelerator notes that it has often been “hesitant to back app-based businesses that were poor investments due to the Apple Tax.”

This suggests that entire categories of potentially innovative startups may have struggled to secure funding because investors viewed Apple’s 30% revenue share as a barrier to profitability.

YC highlights that the fee structure has created a selection bias in the startup ecosystem. By dissuading investment in certain app concepts, the platform’s economics may have systematically limited which innovative ideas receive initial backing. The brief further asserts that lifting such restrictions could open the door for investments in businesses that previously would have been considered unviable.

Broader Regulatory Momentum

The timing of YC’s legal intervention coincides with a wave of antitrust scrutiny across multiple Big Tech sectors. For instance, the U.S. Department of Justice recently achieved a significant victory against Google for monopolizing digital advertising markets.

While the Google case focused on advertising dominance, the Apple case addresses control over app distribution.

Legal analysts suggest that regulators are pursuing a coordinated approach to address different forms of market power held by major technology companies. Harvard Law School has noted that the current administration is adopting a more aggressive stance on antitrust enforcement, signaling a broader effort to curb monopolistic practices beyond individual cases.

Implications for Startup Innovation

YC warns that Apple’s policies may inadvertently stifle the growth of innovative app startups. By imposing a high revenue share and restricting alternative payment methods, the company may have created financial disincentives for both developers and investors.

The amicus brief emphasizes that supporting Epic Games’ position could encourage a more diverse range of app-based businesses, ultimately fostering competition and innovation in the tech sector.

Investors and developers alike are watching the case closely, as its outcome could reshape the economics of app development and redefine how startups interact with platform holders. A ruling in favor of Epic and YC could reduce barriers to entry, enabling a new wave of creative app solutions to reach the market.

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Newton Kitonga

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