Big Fish Games rolls out Play Instantly! cloud gaming service


Casual games seem to be all the rage these days, starting off with Bejeweled on the desktop computer all those years ago, where hours upon hours of productivity were seemingly lost even though employees looked “hardworking” from behind the monitor. Well, casual gaming has certainly taken over the mainstream consciousness with the number of smartphones, portable media players like the iPod touch, and the old mainstay of portable gaming consoles such as the Nintendo 3DS and soon-to-come PlayStation Vita, all permeating every bit of our lives. If you can’t beat ‘em, why not join ‘em instead? I guess this is why Big Fish Games has introduced the first cloud gaming service for mobile devices, calling it Play Instantly! – how apt, don’t you think so?

This is the first subscription service for games in the Apple App Store, where it will enable consumers to check out dozens of premium casual games that can be accessed via interactive video streaming. Using Play Instantly!, Big Fish’s casual game catalog will be on the huge electronic cloud always, where it is accessible on the iPad at first, before it is rolled out across a range of other devices and platforms sometime next year. In fact, this is not only the first cloud gaming service for mobile devices, it is also the first game subscription service that is made available over at Apple’s App Store.

For those who are interested, Big Fish’s Play Instantly! cloud gaming service is already available thanks to a free iPad app on Apple’s App Store. This new service will sport dozens of Big Fish’s premium casual games, and just to make sure you do not get bored so fast, new titles will roll out into the service each week. Big Fish hopes to increase the Play Instantly! content eventually to hit several hundred titles, and they will also explore new markets such as the Android platform, PC and Mac universes next year as well.

At press time, the service will be available for US customers, where it will expand globally to target a worldwide audience in due time. For those who are interested, you can check out Play Instantly! over at the Apple App Store here.

Press Release

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