Augmented reality brings Japanese popstar Hatsune Miku to life


If you happen to rock to iOS and Android-powered smartphones and happen to live in Japan, then you might be interested to hear that Japanese popstar Hatsune Miku might be making her way into your Toyota Corolla (2011 model) as a passenger. Of course, she will not be there as a passenger, but rather, she will perform “live” on a stage in 3D thanks to an Augmented Reality (AR) experience. This experience is unique only to those who own a Toyota – so Honda owners will miss out on this. The free Toyota Shopping Tool App that can be downloaded over at the iTunes App Store and the Android Market will give your next driving session a boost.

Just who is Hatsune Miku? Well, she is a fully synthesized vocal and visual character that was created by Crypton Future Media, Inc. four years ago, and her voice has already been featured in over 100,000 user-generated songs and videos. Toyota decided on Hatsune Miku as their official representative where the 2011 Corolla is concerned because the two of them are capable of realizing big dreams in compact packages.

To date, the Toyota Corolla has been the Japanese firm’s best selling compact car, and with an updated exterior and interior design, not to mention the inclusion of additional technology, it will be able to stand out from the compact vehicle category, similar to how Hatsune Miku has managed to make a splash in her very own field.

Smartphone owners are able to download the app, whereby they will need to follow the instructions on “ToyoTag”, which is a special 2D barcode solution that was specially created for this experience. The ToyoTag functions as a virtual “stage” where the 3D Hatsune Miku performs “live” alongside the 2011 Toyota Corolla – which needless to say, is her new favorite vehicle now. Your very own pop princess in the car? Sounds like a fun ride!

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