Jell-O’s “Pudding Face” Billboard appears in Manhattan

by Mark R

What started as a website on Jell-O has apparently become a phenomenon. Well, perhaps “phenomenon” is too strong a word.

The concept behind this face is that it will frown or smile, depending what the general mood is on Twitter. I would imagine it is a “simple” effect to do on a digital website, but it has been taken to a whole new level with this billboard at Manhattan.

This is without a doubt one of the weirdest ad campaigns that I have seen. It is also one of the creepiest. If I was a little kid, I’m pretty certain that this would scare me, and I am not certain why. Especially if I saw it turn from a smile to a frown right in front of me.

Perhaps it is the “Big Brother is watching you” resemblance. I think the face reminds me of Bill Hader from Saturday Night Live or Dwight from “The Office”.

I have heard that people are talking about how the economy is going down, and the other day, I heard someone use the D-word. If we are in this depression, then I would imagine that Jello Pudding Face will be wearing a frown. I would then imagine that the billboard would have to be taken down, or its downer face will encourage a bad association with Jell-O pudding, worse than Bill Cosby.


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