Who Has The Most Followers on Instagram?

Introduction

Who Has The Most Followers on Instagram?: Instagram, a social media platform that primarily revolves around visual content, has become an integral part of our digital lives. It offers a unique way to connect with friends, family, and the world, share our experiences, and discover new interests. One of the most appealing aspects of Instagram is its focus on visual storytelling.

Through photographs and videos, users can capture and share moments from their daily lives, from casual outings to special occasions. The platform’s intuitive interface allows users to edit and enhance their content with filters, stickers, and text overlays, creating visually appealing posts that resonate with their audience. Considering the Instagram Trends, let’s check who has the most followers on Instagram in 2025.

Who has The Most Followers on Instagram?

(Source: pathsocial.com)

How Does Instagram Monetization Work in Terms of Followers?

Instagram pays influencers with millions of followers in 2024 through various methods, depending on their engagement, content quality, and brand deals. Here’s how they typically get paid:

• Sponsored Posts: Brands pay influencers to create posts promoting their products. Influencers with millions of followers can earn anywhere from $10,000 to $100,000 per post, depending on their reach and engagement. Some top influencers earn even more.
• Affiliate Marketing: Influencers promote products through affiliate links and earn a commission for each sale made through their link. The commission rate is often around 10% to 20%, and payments vary depending on the product’s price and sales volume.
• Instagram Ad Revenue: Instagram shares ad revenue with influencers who have large followings and high engagement. While exact numbers are not always shared, influencers with millions of followers can make thousands of US dollars each month from ad revenue alone.
• Brand Collaborations: Some influencers sign long-term contracts with brands, guaranteeing a set amount for multiple posts. These deals can range from $100,000 to $1 million per year, depending on the brand and influencer’s following.
• Product Placement: Influencers are paid to showcase products in their videos or stories. Depending on their follower count, payments can range from $5,000 to $50,000.
• Selling Products or Services: Influencers also make money by launching their products (like clothing or cosmetics) and using their platform to sell them. This can generate significant revenue, sometimes earning them millions of US dollars per year.

In 2024, influencers with millions of followers can earn between $100,000 and over $1 million annually through these combined methods, depending on their content strategy and partnerships.

Here are the accounts with the most followers on Instagram by category in 2024

• Most-followed overall: The Instagram account itself holds the top spot with 675 million followers, showcasing trending content across the platform.
• Most-followed individual: Cristiano Ronaldo, with 635 million followers, is the most-followed individual on Instagram. His content focuses on football, family, and brand partnerships.
• Most-followed woman: Selena Gomez is the most-followed female celebrity with 425 million followers. She shares her music, acting projects, and personal stories.
• Most-followed athlete: Cristiano Ronaldo also takes the lead in the athlete category, with 635 million followers. Lionel Messi follows with 504 million followers.
• Most-followed musician: Selena Gomez holds the top spot among musicians with 425 million followers, followed by Ariana Grande with 377 million followers.
• Most-followed brand: The official Nike account is the most-followed brand, with approximately 300 million followers. It promotes sports apparel and lifestyle content.
• Most-followed media organization: National Geographic is the most-followed media brand, with 289 million followers. It shares stunning photos and stories about nature and science.

These categories highlight the wide range of influence across sports, music, and media on Instagram. Each account uses its massive follower base for engagement and brand promotions.

Conclusion

In conclusion, who has the most followers on Instagram, now we know why Instagram has become a ubiquitous platform that has transformed the way we communicate, express ourselves, and connect with others. In addition, it is one of the best monetization platforms for creators.

While it offers numerous benefits, it is crucial to use it mindfully and critically. By recognizing both its positive and negative aspects, we can harness its potential for personal growth and meaningful connections while mitigating its potential risks.