Navteq to use their maps in select Panasonic Lumix cameras


Navteq is definitely a name that many of you have heard of before if you’re familiar with GPS navigation devices, as the company does offer its fair share of maps that ain’t too shabby to say the least. Well, the world of consumer electronics does seem to move towards another level of convergence with digital cameras, too, entering the GPS fray.

Of course, we already have geotagging going on for some time, but the newest Panasonic LUMIX DMC-TZ20/ZS10 and DMC-FT3/TS3 digital cameras will benefit from Navteq’s map and location content.

The cameras mentioned are the latest members of Panasonic’s acclaimed Lumix Series of digital cameras, where with the help of Navteq, you can geographically organize your photos in an effortless manner, letting you determine the exact location of where the photo was taken and when. Apart from that, there is also a timestamp feature that lets you determine the precise date and time a photo was taken.

With Navteq location content, cameras and camcorders are able to geotag photos and images straight to points of interest (POI) data from the Navteq map courtesy of image detection, where determining a POI is as easy as basing on its structure latitude and longitude. Since both the Panasonic Lumix DMC-TZ20/ZS10 and DMC-FT3/TS3 comes with an integrated GPS (Global Positioning System) function, that’s a snap to do.

All images can be geotagged automatically courtesy of the aforementioned POI data, and it is also equally easy to share those snapshots with friends and families. If you’re toying with the idea of purchasing a new digital camera, then you might want to consider the Panasonic Lumix DMC-TZ20/ZS10 and DMC-FT3/TS3 as they become available globally from this month onwards, save for China. No idea on pricing or availability as at press time though, so we’re guessing you need to be patient and sit things out.

Press Release

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