Red Bull’s Augmented Reality App lets you design your own track

by Mark R

There are a lot of augmented reality apps and a lot of racing apps for the iPhone, and this particular one from Red Bull is pretty unique.

Red Bull’s Augmented Racing has a feature that allows the user to build their own virtual track. That is actually a common feature for a racing game, but how it does it is pretty amazing.

The user can design a track by lining up Red Bull cans in a circuit of any shape. The iPhone user then photographs the front of the cans for callibration, and then the tops of the cans. The App then generates a virtual version of the track, which you can race on in your virtual race car. You can view a video of it after the jump.

This is certainly one of the most unique marketing programs that I have seen. It definitely encourages the user to buy more Red Bull in order to have a longer course. I have no idea if it is possible to do a course that crosses over each other in a figure eight. Would the course make it so the cars pass over, or could you make it so the cars could crash in the middle?

I believe that this App is available for downloading now at the Red Bull racing site for free.


4 reviews or comments

Adam Broitman Says: March 15, 2011 at 5:28 pm

Glad you dig the app. We decided not to go with figure 8’s for the reasons that you stated–I cannot say what the future of the platform holds, but we don’t want people crashing all day :)

KK Says: December 5, 2012 at 1:29 am

This is a great app i mean user can design a track by lining up Red Bull cans in a circuit of any shape and thats what i like about it !

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