Clinique offers revolutionary shopping experience
Clinique has come up with a new way to shop – and that is through the incorporation of technology that has become so prevalent in our lives these days. The world leader in beauty is now the first cosmetics brand to use the Apple iPad in-store as part of a state-of-the-art, self-guided skin care diagnostic tool which is currently being rolled out later this month at select counters nationwide.
According to Lynne Greene, Global Brand President of Clinique, Origins and Ojon, “Clinique was built on the promise of providing our consumers with the most personalized, engaging and informative experience at every interactive touchpoint. By integrating digital technologies into the Clinique shopping experience, we are offering the consumer a stimulating and socially modern way to connect with the brand.”
You will now be able to take advantage of a guided self-service on the Apple iPad thanks to exclusive software from Clinique at select Clinique counters, letting you identify your skin care concerns and receive personalized recommendations courtesy of a 90-second computer-guided skin care analysis. The diagnostic tool will go through a whopping 180,000 product combinations in order to match your personal needs in the most precise manner possible.
Once the intuitive analysis is done, you will receive a printout or email with a list of your custom-fit product recommendations. Of course, it still remains to be seen whether you will make the final purchase decision or not, but it sure as heck beats being served by an inexperienced staff over at the Clinique counter who might deliver the wrong recommendation. Then again, will the human touch become obsolete with this new method of cosmetics shopping?
I would say that it is really all touch and go at the moment, the more cosmopolitan cities will probably see its consumer base not minding the lack of a human presence, while those living in smaller cities might still prefer the presence of a human face and that personal touch. What do you think?