O’Hare Airport has Video Ads on their Bathroom Mirrors
by Mark R
I once heard that the average person is hit with (insert big number here) advertisements per day. I suppose that it was only a matter of time before ads came to the bathroom, and at O’Hare Airport in Chicago, they are on the mirrors.
A company named Clear Channel Communications is working with a technology designer named Mirrus to put ads in a place that usually doesn’t have ads. These ads will only work if there is a person in front of them, and I imagine that they can somehow work as a mirror in that capacity.
My Source does not say whether these ads will have sound. It would be really annoying if one mirror was doing audio for one ad, and the other was playing different audio for another ad. I’ll leave it up to you to decide if two videos with ads playing simultaneously is too much.
Clearly, we living in an era where advertising is getting overused. I’m not looking forward to days where every wall in a public place is nothing but a digital quilt of advertisements. I suppose the biggest patches will belong to the biggest companies that shell out the most cash for the spots.
Will there be ads in the stalls next? As it were, I really don’t need to see the Geico Gecko while I’m trying to do my business. Seriously, I don’t.
I’m heading to Orlando in March for CTIA, and if my flight stops over in Chicago, I’ll have to see if these mirror ads are in place.