Samsung ready to rock with new NX100 digital camera

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Samsung has shifted another gear up where Micro Four Thirds cameras are concerned, with the Samsung NX100 being the latest in their family to deliver an innovative mirrorless camera optin alongside the world’s first i-Function lens, letting you optain the ability to shoot a perfect photo without sacrificing on ease-of-use and controls. Samsung hopes that their NX100 will be able to dominate the new mirrorless camera category in due time, where it will take over from where the NX10 left off. For those who are not in the know, the NX10 is Samsung’s first mirrorless camera and the first in the world to feature an APS-C size sensor. Among the technology found in the new NX100 include a similar APS-C size sensor, a 3-inch AMOLED screen for easy and clear viewing, the aforementioend intuitive i-Function lens, and one of the fastest autofocus on the market today to make sure you are there to capture all moments, any time of the day.

If you take a closer look at the NX100’s design, it was inspired by the simple shape of dew forming on a leaf, where it can be spotted on the camera’s shutter button and curved body. Coming in a choice of black and brown colors, this lightweight, compact and modern design ultimately makes the entire camera extremely portable, where you will be imbued with a creative flair to tote the NX100 just about anywhere you go without looking intimidating as compared to carrying a DSLR, while being able to capture what some might even say DSLR quality.

Conventional lenses are passive in controlling camera settings, the i-Function Lens grabs the situation by its horns thanks to a proactive lens which communicates with the camera body. It will deliver total image control with fast manual settings, resulting in quick and easy image capturing. Not only that, the lens itself comes with a conveniently-located i-Function button, letting you scroll through manual settings, with a focus ring that can be used to easily change parameters for each setting. Have fun saving up money to purchase all the other lens available with the NX100!

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