Red Bull’s Extreme Promotion includes a 21-foot Eyeball

by Mark R

I thought you might want to see this interesting use of projection technology, even if you don’t like Red Bull.

Red Bull may have sponsored this stunt for extreme snowboarders and skiers, but the projection was designed by a Melbourne interactive group ENESS. You can watch the video of it after the jump, and see the nifty projections on the ramp as well as the 21-foot inflatable sphere in the middle.

In case you are wondering, the snowboards and skiers have an infrared camera tracking them. This explains how the eyeball is able to follow their jump as they go.

I think what is interesting is how the projectors can put images on the ramp that make it appear invisible and to have a frame. The confetti effect is also quite interesting.

Of course, the question remains: where else can we use this technology? That is a good question. I can’t think of any other promotions that would merit from tech like this. Not off the top of my head.

Wait, I got a sweet idea. Is there a way to make a projection onto a hot air balloon? It’s not a perfectly spherical surface, but just think at how big an eyeball you could put on there. Yeah, Red Bull’s Eye-in-the-sky is looking at you, kid!

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