Sony rolls out new DSLRs

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Sony is back in the digital camera game, introducing new models which are powered by the world’s first translucent mirror technology that paves the way for simultaneous auto focus and capture in an interchangeable lens digital camera. These new models are capable of deliver continuous phase detect AF during 10 fps High-Speed Shooting and Full HD Movie Shooting moments. The two models that we’re talking about would hail from the Alpha range, where they are known as the SLT-A55V and the SLT-A33. Just what is Translucent Mirror Technology, you ask? More on that in the extended post.

Translucent Mirror Technology basically delivers performance that was previously unattainable with traditional DSLR technology. Both the a55 and a33 models are able to continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video, even when you decide to take the full HD route, letting desired moments to be captured in tack sharp focus, high-definition video. As mentioned earlier, they are able to shoot continuously at up to 10 frames per second on the a55 (the a33 can muster up to seven only though), making them the fastest shooting speeds in the industry for an APS-C size sensor-equipped interchangeable lens cameras that do not cost more than $1,000.

The translucent mirror will enable light to pass through the lens in order for it to be simultaneously received by the image sensor and the auto focus sensor, which in turn enables continuous shooting and continuous focusing at speeds never before possible. Since there is no longer any need to raise and lower the mirror between shots, such technology enables one to focus while images are captured – something existing systems cannot do. They will also feature continuous Advance Priority AE Mode and can automatically adjust for the best exposure to help you get the most professional looking results. The inclusion of Full-time Live View also delivers unprecedented freestyle shooting versatility with fast, precise AF using either the viewfinder or LCD monitor. These new camera models will play nice with both Memory Stick PRO Duo and SD/SDHC/SDXC memory card formats for added versatility. The Sony a55 and a33 cameras will retail for around $750 and $650, respectively for only the body – if you want to include the 18-55mm zoom lens, that will cost you another $100.

Press Release

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