Creative announces X-Fi Style and ZEN Style portable media players


Creative has been playing second fiddle to Apple for a long, long time now in terms of portable media players. While it remains a far distant from Apple’s coveted position, that doesn’t mean the company is just going to roll over and give up. No sir, Singapore-based Creative has always had a fighting spirit, and they have recently announced the release of the Creative ZEN X-Fi Style and the Creative ZEN Style series of portable media players. Both models will offer what Creative normally tries to – bringing the purest sounding portable media players on the market without breaking the bank. Both the Creative ZEN X-Fi Style and Creative ZEN Style series of portable media players also come with new designer looks ooze with style, ensuring that aesthetics and functionality meet together in the middle.

The Creative ZEN X-Fi Style portable media player will offer all the audio goodness of the Creative ZEN X-Fi2 with a surprising level of affordability without compromising on style or quality. Its aesthetically pleasing form factor allows you to enjoy pure music perfection on-the-go, thanks to integrated X-Fi technology. With such technology, music tracks are intelligently restored to replace audio quality lost during compression. Apart from that, the Creative ZEN X-Fi Style is also able to handle a wide range of video and audio formats, making it a true blue portable media player.

As for the Creative ZEN Style Series, this model will bring all the features that users hanker after in a basic portable media player, although you do get to enjoy unmatched digital music playback. It looks stylish as well, where you can groove to your favorite tunes with the purest digital music playback possible, while using the LCD display to view photos and video no matter where you are. Comprising of the Creative ZEN Style 100 and Creative ZEN Style 300, the latter will have all of waht the former has in addition to an integrated FM radio and a built-in speaker.

You can pre-order the Creative ZEN X-Fi Style now, where it will ship this April 14th as it comes in 8GB, 16GB and 32GB capacities, retailing for $79.99, $99.99 and $169.99, respectively. As for the Creative ZEN Style series, it will come in $49.99 (4GB), $59.99 (8GB) and $79.99 (16GB) price points for the Creative ZEN Style 300.

Press Release

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