I love the idea of using augmented reality to create a scavenger hunt, and I’m glad that someone finally did one last weekend. I wish I could have been a part of it, but the Crimsonfox project took place in Tokyo in the central district of Shibuya.
In order to play this game, the 200 players had to have an iPhone and an App available at the Japanese App Store. The goal of the game was to find the secret hints in order to find the real-world hideout of the secret society of the Moonlights.
Man, does that sound mysterious. I’ve got a video of this after the jump, but I must admit that it is really quick, and it should have been in more detail. However, it’s enough so you can see how it works. The players hold up their iPhones, and they can see how far away the clues are. Then, once they got close to the clue, only a phone can reveal the code that will get you to the next clue.
I don’t know if there was any big cash prize to the winner of this thing, but I’m told that 7,000 people watched this online. I suppose that one of these augmented reality scavenger hunts could appear on a reality show, but don’t they already do that on The Amazing Race?