Sony Ericsson might not be at the top of their game when it comes to cellphone releases, catering to a much smaller percentage compared to its rivals, although their phones generally have a pretty good build quality and tend to concentrate between two lines – the Walkman and Cybershot series which cater for shutterbugs and audiophiles, respectively. Well, their latest announcement has nothing to do with either, where the XPERIA X10 is said to roll out sometime in the first quarter of next year, being the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Thanks to the incorporation of a new UX platform which will evolve across the product portfolio, it will expand over time while introducing new features and capabilities.

Built on top of the Open OS, the UX platform creates a unique Sony Ericsson user experience by being the first handset which “truly humanise the way people interact with their phones.” Some signature applications of the XPERIA X10 include Mediascape and Timescape, where the latter will manage all your communication with one person in one place, where your Facebook messages, Twitter account, photos, emails and texts can be seen in a glance for each contact when selected. As for the Mediascape, this allows you to check out music, photos and videos you want from your favorite friends and artists.

You will be spoilt for choice when it comes to applications since with the XPERIA X10, users are able to download any application of their choice direct from a wide variety of stores including PlayNow and the Android Market. The XPERIA X10 will play nice with the following frequencies, making it a truly world phone – GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100. No word on pricng, but we do know it will come in Sensuous Black and Luster White.

Press Release