Esquire’s December 2009 issue has Augmented Reality

by Mark R

500x_Esquire_Downey_NutsEsquire Magazine continually thinks outside the box when it comes to the print media. First it was their 75th anniversary issue with an e-ink cover, and now it is their December 2009 issue full of Augmented reality.

It seems like I seem to be defining augmented reality every time that I cover it. In all honesty, if you haven’t experienced it for yourself, clearly you aren’t looking hard enough, as it has recently appeared in Best Buy ads and games based on Criss Angel’s Mindfreak.

Did I not tell you at last January’s CES that Augmented Reality was the Coolest Gadget Ever? That may have been exaggeration, but the rest of the world is starting to see how cool it really is!

Yes, the December 2009 issue will be full of images that will reveal 3D flying text and images when viewed on a webcam display.

I have heard that only six pages of the actual magazine issue will feature augmented reality. This probably includes the cover, which has the augmented reality “spot” sitting underneath Iron Man actor Robert Downey Jr.. There is also an augmented reality page featuring Gillian Jacobs, and ads for the Lexus, who helped pay for the costs of creating the issue.

This December issue comes out on November 7th if you want to get a copy for yourself.


4 reviews or comments

Augmented Reality is now in vending machines » Coolest Gadgets Says: December 11, 2009 at 4:22 pm

[…] sure that you have seen QR codes on other augmented reality apps such as the cover of Esquire’s December issue, for example. The customer can print out the Toppan QR codes from home, or can put it on a screen […]

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