After having announced a slew of hardware updates in the last week, the company with the plan, Apple, has moved on to software updates by introducing the new Apple TV 3.0 software that aims to up the ante in the battle for your attention in living rooms throughout America (and the world, although Apple might not claim that officially). The Apple TV 3.0 software will come with a redesigned main menu that enables easier navigation of your favorite content in a faster and more simple manner, enabling you to enjoy the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts straight from the iTunes Store in an even better manner on your TV.

Apart from that, users will realize that they can now enjoy iTunes Extras and iTunes LP in stunning fullscreen display with your Apple TV, alongside tuning in to Genius Mixes and Internet radio via their carefully assembled home theater system. Good things in life don’t often come free, but you’ll be pleased as punch to note that the new Apple TV software is available immediately as a free download for existing Apple TV owners. Those who want to experience it for the first time without forking out a single penny, it will be bundled with the 160GB capacity Apple TV for just $229.

Bear in mind that Apple TV will require an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking in order for you to get going decently, accompanied by a broadband Internet connection and a high definition widescreen TV for best results. Depending on the country you reside in, certain videos might not be made available. Connectivity-wise, Apple TV is pretty fuss-free as it comes standard with HDMI, component video, analog and optical audio ports. The use of high-speed Wi-Fi enables the Apple TV to automatically play your iTunes content without any prior setup or management.

Press Release