Study Shows most people can’t tell the difference with HD

by James
Study shows that HDTV quality can be subject to a placebo effect.

Study shows that HDTV quality can be subject to a placebo effect.

According to a recent study, most TV viewers can’t really tell when they’re watching hi-def video and when they aren’t. It further goes on to conclude that so long as they’re expecting HD, they think they’re watching HD.

The study took two groups of 30 people and showed them the same video clips on the same CRT television. One group knew it was standard definition TV, the other was told it was HD and that notion was backed up by the room being decorated with posters advertising HD TV, high quality cables coming out the back of the TV, and flyers detailing the benefits of the high definition signal they were about to experience.
In the end, it was the imagination of the viewers that filled in the missing pixels, leaving researchers to conclude that most people have no idea what the difference is between standard and high definition television.

To further support the lackluster differences, are the sales figures for Blu-ray which seem to be flat as viewers concluded that their standard definition DVDs appear to be “good enough” for enjoying their favorite movies and TV shows. So what’s fueling the HDTV land grab? Uncle Sam, no doubt, as the US government was wanting to transition to digital television in order to free up analog frequencies to sell to wireless communication companies.

More on the study can be found in the September issue of New Scientist Magazine.

Hat Tip – Gizmodo

8 reviews or comments

Mike Says: October 14, 2009 at 1:28 pm

This Just In: Study proves that most of the world is retarded.

desktoparchitecture Says: October 14, 2009 at 6:40 pm

Yes, I truely agree that HD Telivision is a dissapointing FLOP as its is now presented. When I compare the PIXEL capabilities on my Com puter with that of a top of the line 1080P telivision I realize that the Computer with highter Pixel resolution is the CHAMP. I am waiting for some industrious computer programmer to develop a program for Pixel averaging for HD TV to give it the “APPEARANCE” a much higher HD.

marsto Says: October 15, 2009 at 8:22 am

This is a bad experiment. HD video looks like standard quality on a CRT television screen. Try the same experiment on a flat panel LCD or plasma TV and the results will be much different.

desktoparchitecture Says: October 15, 2009 at 2:02 pm

Yes, I tried it on LCD Flat Panel and all I could see were “VERRY” large pixels.

Spacebios Says: October 20, 2009 at 6:22 am

Further proof that some people will believe anything thay are told…

Brian Says: November 1, 2009 at 2:35 pm

Study shows most people can’t tell difference with truth & the results of a single, poorly executed study.

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