Western Digital seems to be on a roll lately, rolling out its new My Book Elite desktop external drives that boasts something most of other external hard drives from different manufacturers don’t – a customizable e-label which will remain visible even when there is no power supplied to the unit. Yes sir, this means it allows you to check out at a glance what is on the drive exactly alongside how much storage space you have left available to upload those naughty pictures you copied from the office server to your thumb drive while you’re at work. Users who pick up the new My Book Elite will also benefit from the inclusion of WD SmartWare software that offers automatic and continuous backup to make sure all your data within remains safe and sound most of the time (there are no guarantees in the world, but we’re pretty sure for most folks, this is as safe as it gets for a commercial solution). Accompanied by 256-bit hardware-based encryption, you can be sure that the new My Book Elite desktop external drives won’t disappoint when it comes to performance and capability.

New users will be pleased to know that whenever the My Book Elite drive is plugged in for the first time, a simple and intuitive first backup process will initialize. It features a real-time visual interface of WD SmartWare software that offers users a reassuring view of their backup as and when it happens. Once the initial backup system runs, users’ files will be backed up automatically every time there is a change or a file is added to a particular directory. To up the ante security-wise, you will find a combination of user-selected password protection with 256-bit hardware-based encryption to be more than sufficient to prevent unauthorized data theft.

Depending on your budget, you can bring home the new My Book Elite drives in various capacities that range from 1TB to 1.5TB and 2TB, where each purchase will be accompanied by a 3-year limited warranty. Depending on the My Book Elite drive of choice, you will have to prepare yourself to fork out anywhere from $169.99 to $279.99.

Press Release