Canon U.S.A., Inc. has a slew of new digital cameras that ought to keep any budding shutterbug happy. After all, DSLRs might be gaining in popularity but if you really want to make money, better target the mass market as that’s where the cash is at. It is a good thing that Canon’s line of PowerShot digital cameras do have an honorable history of high performance and capability without requiring one to break the bank. We’ll take a look at all five digital cameras in greater detail right after the jump.

The Canon PowerShot S90 shares some good looking resemblances from the PowerShot Digital ELPH line, where it will come with a High Sensitivity System sensor and a 28mm wide-angle f/2.0 lens that will go some ways to capture sharper images despite being in low-light conditions. The customizable control ring enables one to adjust shooting settings for added flexibility. At home in both the hands of a professional photographer or advanced amateur, the 10-megapixel PowerShot S90 comes with 3.8x Optical Zoom, Optical Image Stabilization, a 3″ PureColor System LCD display and RAW support. It will retail for $429.99 when available later this October.

Both the Canon PowerShot SX20 IS and SX120 IS digital cameras will feature a pretty impressive zoom, with the former boasting a 20x wide-angle Optical Zoom lens while the latter settles for a 10x Optical Zoom lens. Both devices will feature Optical Image Stabilization for sharper images even when your Parkinson’s is acting up. The 12.1-megapixel PowerShot SX20 IS can also record 720p HD video while featuring HDMI output and a 2.5″ PureColor System LCD display. As for the 10-megapixel PowerShot SX120 IS, it gets a vanilla 3″ LCD display, an easy mode and is AA-battery powered. The PowerShot SX20 IS and SX120 IS will retail for $399.99 and $249.99, respectively.

As for the Canon PowerShot SD980 IS Digital ELPH Camera, this 12.1-megapixel device will come with a 3″ touch panel PureColor System LCD display, 720p HD video recording, HDMI output, a 5x Optical Zoom lens and Optical Image Stabilization, coming in silver, blue, purple and gold colors. It will retail for $329.99 when released this October. Last but not least would be the 12.1-megapixel PowerShot SD940 IS Digital ELPH Camera that boasts a 4x Optical Zoom lens and Optical Image Stabilization, 720p HD video recording, a 2.7″ PureColor System LCD, and will come in blue, black, silver and brown colors, costing $50 less than its bigger sibling.

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