CBS and Pepsi Create Video Ad, for a magazine?
by Mark R
If you are a subscriber to Entertainment Weekly in New York and Los Angeles, then you might open the September 18th issue to find a big surprise.
Yes, you will actually see a video ad in the magazine itself. It begins by seeing a small screen loading its program, and then the boys from “The Big Bang Theory” will explain what to do from there. It looks as easy as selecting the five buttons to see video collections from popular shows such as “How I Met Your Mother”, “Two and a Half Men”, as well as previews for new shows like “Accidentally on Purpose”, “NCIS: Los Angeles”, “The Good Wife” and “Three Rivers”.
As you might have guessed, the ads are sponsored by CBS, who worked together with Pepsi to create this “Monday to the Max” ad campaign in Entertainment Weekly’s Fall TV Preview. This ad is also marketed as an ad for Pepsi Max, and the in-magazine video player will also feature a video for the soda.
This is the part where I talk about how this could be the start of a new way of promoting, and that soon all our magazines will be full of video ads, and blah blah blah. This is also where I discuss the problems that will arise from this new technology, the first being the obvious high cost of video players in the magazines themselves.