Criss Angel Mindfreaks us with Augmented Reality

by Mark R

18883In case you’re not getting enough Augmented Reality with last week’s Best Buy ad, feel free to head over to A&E’s site to check out “The 5 Lives of Criss Angel MindFreak” ad campaign.

Heralded as “Print it. Play it. Mystify”, this unique ad campaign allows the user to play a game in augmented reality space, for lack of better words.

Essentially, the user prints off a special sheet, and then holds that sheet up to his or her webcam. The image that he or she will see on their display is a cube with a tiny object on it. The user must then turn the sheet in three-dimensional space so that the object follows a certain path, within a certain amount of time.

It really is kind of neat, and there is a video of it after the jump if you want a preview before you try it yourself.

This Mystify game was created to highlight a special marathon of episodes of the postmodern magician’s Mindfreak show, which carries a tagline of “5 Ways to Live. 5 Ways to Die”. Yes, be afraid, be somewhat afraid. (I think I stole that tagline from some other movie, but I can’t remember what.)

Anyway, leave me a comment if you think it is as neat as I think it is.

Criss Angel Augmented Reality Game from on Vimeo.

3 reviews or comments

Bri Says: August 10, 2009 at 11:45 pm

Played the game, wont say, which one haha…won however. Interesting game, but prefer to do the t.v. trivia of old t.v. shows, thanx tho.. good find!

doodie Says: August 30, 2009 at 5:16 pm

Good post. I was reading some posts on and found that there are a significant amount of people that actually believe Criss Angel is doing real magic! I was amazed. Interesting stuff though. He’s a genius for wowing the TV audience the way he does. But he lies when he says the audience isn’t in on it. And he has video editing on his side as well.

I put up a 5 vids of his tricks getting debunked……including the building levitation.

bob Says: November 21, 2011 at 6:27 pm

technically his tricks aren’t being debunked if he never stated they were real to begin with. He calls himself an illusionist, not a magician.

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