In case you’re not getting enough Augmented Reality with last week’s Best Buy ad, feel free to head over to A&E’s site to check out “The 5 Lives of Criss Angel MindFreak” ad campaign.
Heralded as “Print it. Play it. Mystify”, this unique ad campaign allows the user to play a game in augmented reality space, for lack of better words.
Essentially, the user prints off a special sheet, and then holds that sheet up to his or her webcam. The image that he or she will see on their display is a cube with a tiny object on it. The user must then turn the sheet in three-dimensional space so that the object follows a certain path, within a certain amount of time.
It really is kind of neat, and there is a video of it after the jump if you want a preview before you try it yourself.
This Mystify game was created to highlight a special marathon of episodes of the postmodern magician’s Mindfreak show, which carries a tagline of “5 Ways to Live. 5 Ways to Die”. Yes, be afraid, be somewhat afraid. (I think I stole that tagline from some other movie, but I can’t remember what.)
Anyway, leave me a comment if you think it is as neat as I think it is.