Best Buy Ads in 3D!
by Mark R in Audio/Video Gadgets, Miscellaneous Gadgets, Photography
If you missed Best Buy’s ad in the Sunday paper, now might be a good time to dig through your old newspaper pile and get it. No, Best Buy didn’t pay me to say that, but I can guarantee there is something more in that Sunday Best Buy ad than just their latest deal.
Yes, it appears that Best Buy is fully embracing the 3D vibe in the air today as last Sunday’s ad is capable of being viewed in 3D. Just so we are on the same page, you do not even need any special glasses.
You will need a personal computer with a webcam. Just turn on your webcam, allow Best Buy access to it, and “slowly move the weekly ad toward the camera until it is recognized”. How will you know that it is recognized? Just watch your webcam display and wait for something neat to happen, because it will.
You might notice that when you turn the ad, the 3D image will also turn in realtime. How is this possible? With our old friend, Augmented Reality.
Yes, we have covered it before with baseball cards and Avatar action figures, so why not use it as an effective means of retail advertising? I think the better question is: “why not use it again?”
If you want a chance to see this work for yourself, just go to bestbuyin3d.com.
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40 Comments on “Best Buy Ads in 3D!”
hngf Says:
August 5th, 2009 at 5:40 amI will just go to theirs website. To may steps to read the 3d paper.
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Best Buy goes 3D, even augmented reality isn’t safe from advertising | zacsgames.com Says:
August 5th, 2009 at 11:35 pm[...] In its never-ending quest to sell you more things, Best Buy has added augmented reality to its Sunday ads. The printed missives can now be used, in conjunction with a webcam and a purpose-built website, to create 3D representations of the latest product being pimped. Yes, it’s probably easier to walk to a store and handle the goods in person, but that’s hardly the point of AR now, is it? We’re not sure where to rank this effort in the pantheon of quirky promotional ideas, but we’ll give credit to the big box retailer for stepping outside itself and trying something new to separate you from your hard-earned cash. [Via Coolest Gadgets] [...]
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