Some companies just seem to have the Midas touch when it comes to creating products that might not have the full works when it comes to functionality, but they definitely don’t lack in design, that’s for sure. Among such notable names include Apple and Bang & Olufsen, where the latter is whom we’ll concentrate on today. They’re famous for their range of beautiful home theater and audio devices, although they’ve taken a rather unorthodox route this time round with the new BeoTime alarm clock that is not only stylish but functional (hopefully more so than some of their home theater sets). It works best in homes that already have existing Bang & Olufsen systems in order to maximize its potential, since it is able to masquerade as a control in certain situations apart from helping you get out of bed. Can’t really fault the design as this is the first alarm clock I’ve seen that makes me actually want to wake up so that I can admire its beauty, although that novelty ought to wear out in a couple of days.

BeoTime will come with an integrated sleep timer that can turn all Bang & Olufsen equipment in the room to standby mode after a selected time interval of up to two hours, making it the perfect, complementary device to own especially for folks who tend to fall alseep at the couch due to an extremely boring movie or just a bad habit. Functions include an alarm and sleep timer, alongside the ability to perform basic operations for the bedroom television, loudspeakers, or light controls. It does pretty well for itself as a unique desk clock, making it ideal for one’s work or home office.

The BeoTime was also designed to be extremely convenient and a snap to figure out, boasting easy operation that requires just one’s thumb. You get a built-in tilt sensor within that shows information and button functions change orientation in accordance with how BeoTime is position, regardless of whether it is being held, left on the nightstand, or placed in its wall bracket. As with other Bang & Olufsen products, the BeoTime won’t come cheap, retailing for $375 when it hits showrooms later this August.

Press Release