Comments on: From the WWDC: Apple still sticking to expensive laptops in this economy http://www.coolest-gadgets.com/20090608/wwdc-apple-sticking-expensive-laptops-economy/ Playing with cool gadgets in the ongoing search for the Coolest Gadget Sun, 22 Nov 2009 05:02:01 -0500 http://wordpress.org/?v=abc hourly 1 By: Roy Mattison http://www.coolest-gadgets.com/20090608/wwdc-apple-sticking-expensive-laptops-economy/comment-page-1/#comment-381940 Roy Mattison Tue, 04 Aug 2009 06:27:57 +0000 http://www.coolest-gadgets.com/?p=26260#comment-381940 I went into an Apple store in the Sacramento, CA area just last week. That store is located in a mall that was almost empty of people shopping, EXCEPT for the Apple Store which was packed and as I was picking out my items (15 minutes) 3 computers walked out the door with cheers and applause from the employees. When a company is experiencing sales like that, there is no reason to lower prices. I recently purchased my second macbook pro in 3 years myself. I've had way too many problems with the Sony Vaios I purchased in the past to go that route ever again! Trust me when I tell you it is worth every penny I paid for the lack of trouble! I went into an Apple store in the Sacramento, CA area just last week. That store is located in a mall that was almost empty of people shopping, EXCEPT for the Apple Store which was packed and as I was picking out my items (15 minutes) 3 computers walked out the door with cheers and applause from the employees. When a company is experiencing sales like that, there is no reason to lower prices. I recently purchased my second macbook pro in 3 years myself. I’ve had way too many problems with the Sony Vaios I purchased in the past to go that route ever again! Trust me when I tell you it is worth every penny I paid for the lack of trouble!

]]> By: Another Gadget Thumbnail Gallery » Coolest Gadgets http://www.coolest-gadgets.com/20090608/wwdc-apple-sticking-expensive-laptops-economy/comment-page-1/#comment-373506 Another Gadget Thumbnail Gallery » Coolest Gadgets Tue, 09 Jun 2009 14:30:15 +0000 http://www.coolest-gadgets.com/?p=26260#comment-373506 [...] From the WWDC: Apple still sticking to expensive laptops in this economy [...] [...] From the WWDC: Apple still sticking to expensive laptops in this economy [...]

]]> By: Jeffrey Engel http://www.coolest-gadgets.com/20090608/wwdc-apple-sticking-expensive-laptops-economy/comment-page-1/#comment-373398 Jeffrey Engel Mon, 08 Jun 2009 20:15:56 +0000 http://www.coolest-gadgets.com/?p=26260#comment-373398 An interesting thing about prestige and luxury brands is that during recessive economies, they usually increase in value amongst those consumers that have an affinity with those brands. For this reason, you won't see Apple dropping too many prices while HP and Dell might do so. I'm not saying Apple is a luxury brand but it is definitely moreso than other PC manufacturers. A good example of this is in the camera and guitar industries. In the '80s, Gibson Guitars significantly raised its prices in the middle of a tough recession. People thought they were crazy, and yet the move proved successful. Fender Guitars just did the same thing, increasing their prices about 30% across the board. Camera manufacturer Nikon just increased the price of one of its best selling cameras, the D700, back in March if I recall correctly. The idea, I suppose, is that nobody NEEDS to buy a Nikon or Fender or Gibson or Apple. Only the people that really WANT these things will shell out the cash to purchase them. Otherwise, most people will buy the cheaper brands. Companies like Nikon, Apple, Fender and Gibson sell products to people who will buy those products regardless of price (within reason). An interesting thing about prestige and luxury brands is that during recessive economies, they usually increase in value amongst those consumers that have an affinity with those brands. For this reason, you won’t see Apple dropping too many prices while HP and Dell might do so. I’m not saying Apple is a luxury brand but it is definitely moreso than other PC manufacturers. A good example of this is in the camera and guitar industries. In the ’80s, Gibson Guitars significantly raised its prices in the middle of a tough recession. People thought they were crazy, and yet the move proved successful. Fender Guitars just did the same thing, increasing their prices about 30% across the board. Camera manufacturer Nikon just increased the price of one of its best selling cameras, the D700, back in March if I recall correctly.

The idea, I suppose, is that nobody NEEDS to buy a Nikon or Fender or Gibson or Apple. Only the people that really WANT these things will shell out the cash to purchase them. Otherwise, most people will buy the cheaper brands. Companies like Nikon, Apple, Fender and Gibson sell products to people who will buy those products regardless of price (within reason).

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