I guess Blu-ray hasn’t really taken off according to Sony’s liking (as well as the other partners in the Blu-ray conglomerate), as it sure is taking its time compared to DVDs back in the day where the latter was released. Well, at least it is making inroads after a short but bitter battle with HD DVD, but it has been more than a year now since HD DVD was declared to have given up the fight, and yet not that many people are adopting Blu-ray players in their living rooms. This time round, LG Electronics aim to offer something different for their new range of Blu-ray players featuring NetCast Entertainment Access and Wi-Fi capabilities in the US.

Consumers will be spoilt for choice when it comes to extensive content-on-demand options for instant access to Roxio CinemaNow, Netflix and YouTube content. It does raise an interesting question though – back in the day where there were just a couple of TV channels, we were extremely hooked and would watch anything and everything. Fast forward to today and you have hundreds of channels, where you will still find someone sitting down on a couch, flipping channels and remarking, “There isn’t anything good to watch.” Ironic, isn’t it? Well, the LG BD370 and BD390 Network Blu-ray players were first unveiled at CES 2009, with the latter being the first-ever Blu-ray player to offer an interactive Download-to-Own and Pay-Per-View options, giving consumers the freedom to purchase content from Roxio CinemaNow at the click of the remote. It also boasts 1GB of internal memory to cater for BD Live functionality.

Both models will feature the following :-

• 1080p up-scaling for standard DVDs
• Dolby TrueHD surround sound
• DTS-HD Master Audio Essential
• USB 2.0 Media Host
• 1GB built-in memory (BD390)
• Wireless capability (BD390)

The BD370 and BD390 will retail for $299.95 and $399.95 respectively. Image from ibdcegypt.

Press Release