You know those sticks of chewing gum? Well, System Design Studio decided to take that as an inspiration with their latest lamp, the iLamp. It features new technology that turns it into one literally flexible reading light source. Manufactured using white silicon while featuring an electroluminescent screen, the whole lamp itself can be bent in a jiffy and stay in place to boot, allowing you to shape it to your liking. Looks like the perfect addition to any modern home.

Source: Minimalismi