We all know how Apple has defied the odds by churning a profit this quarter despite the overall doom and gloom feeling that we’re all experiencing at the moment, and it is a testament to the strength and desirability of their product line up. Surely nearly everyone we know has an iPod, while the iPhone 3G remains one of the most sought after smartphones in the market thanks to its multitouch capability and general ease of use. Well, with so many iPods and iPhones running around, one would have to be a fool in order not to see that there is a huge third party accessory market for the taking, and the iPWR SuperPack hops aboard the bandwagon with its claim of being the “smallest, lightest and longest lasting rechargeable 1800 mAh power source available for the iPhone 3G and other Apple products with a 30-pin connector dock in the world”.

The iPWR SuperPack uses direct-connect technology in order to juice up your device’s battery no matter where you are, and even when the device is in use (which makes perfect sense, of course). This SuperPack is touted to offer more than double the amount of time an iPhone 3G user can spend with their device before it gets exhausted, which translates to roughly seven hours of non-stop yakking, 10 hours of Internet surfing (although we think you’d do much better with a notebook’s screen size) or audio playback of up to 40 hours. When the iPhone 3G is left idle and being charged, it takes a mere 2.5 hours to juice up to the maximum, which is pretty impressive when you think about it.

The SuperPack uses a lithium-polymer battery and comes with sophisticated integrated switching circuitry that allows the battery to maintain a 100% charge state for up to a year – I know, that’s even better than what Sanyo’s Eneloop offers. Apparently, the SuperPack is also longer lasting, being able to be charged up to 100% for over 500 charge/discharge cycles. You can choose from black or white colors for the iPWR SuperPack at $59.95 a pop.

Press Release