Duracell is a name that is synonymous with their pink colored bunny that loves banging those drums long after other ordinary-powered bunnies have retired and fallen by the wayside. The energy firm however is smart enough to know that it cannot just rely on selling AA alkaline batteries throughout the years in order to stay afloat, and hence have released various other energy-related devices throughout the years in order to stay ahead of the competition. This time round, they aim to fill the gap of integrating mobile device technology and the automobile by coming up with the Duracell USB Charger. This device is actually a USB charging port which is able to plug straight into the vehicle’s DC socket, alongside a trio of other connectors available for the Duracell My Pocket Charger.

The Duracell USB Charger is touted to be one of the smallest and simplest USB charging devices availalbe on the market right now, boasting innovative technology which offers 5-volt DC power to charge mobile devices while you’re traveling in your vehicle. It doesn’t matter whether you are trying to juice up a dead iPod, iPhone or even portable media player of other makes, this USB Charger ought to be able to do the job as long as it has the right connector for your device. In addition, it won’t take up too much space in your vehicle thanks to its thumb-sized form factor that is discreet enough not to be an eyesore. When plugged in, the Duracell USB Charger functions as an USB opening which glows with a soothing blue light to indicate its readiness to charge.

There is no word on pricing, but these power solutions can be found online as well as at selected mass and specialty retail stores around the country. After all, there is nothing quite like the feeling of having your iPod run out of juice at the most inopportune (and boring) of moments, eh?

Press Release