Cricket Communications, Inc. has just announced that it will be rolling out its Cricket A100 candybar phone to folks who reside in Cricket’s newly-launched Greater Chicago market, and that will be followed by customers in all Cricket locations. The A100 is an exclusive slim candybar style phone that aims to bring both function and form into a single form factor, but I personally don’t think they’ve succeeded. Somehow a relatively cheap price for a handset that packs in a fair amount of features still doesn’t make it exceptional, there must be a premium floor price if you want to make a product desirable in the eyes of the public. Just my opinion though, perhaps those with marketing experience might want to share? Features of the A100 include :-

• 1.8” LCD screen (128×160 CSTN, 65K)
• Speech recognition for handsfree dialing
• 2.5mm mono headset jack (bah!)
• mini USB charging port
• 31MB internal memory
• Hearing Aid compatible

The A100 will retail for $89.99 at Cricket stores and dealers in the Chicago area.

Press Release