Both the New York Times and Franklin Electronic Publishers, Incorporated have come together to unveil the latest offspring of their alliance – the creation of a handheld electronic version of the award-winning card game, SET. Yeah, we haven’t play SET in real life to date, but if it is made into an electronic version and has picked up a bunch of awards in the process while being part of a newspaper, surely there is merit in it being playable at the very least, right? While we don’t think it will be as immersive as those games which we see on Game Addicts, surely the brainiacs among us will whoop with joy upon hearing this piece of news! SET is now available on the crossword and game pages of www.nytimes.com, and has fast become one of its most frequently viewed pages. As for the electronic version of SET, it will feature a color LCD display, four different versions of the game (Classic, Timed, Puzzle and Arcade), a myriad of difficulty levels as well as a bunch of other features. You can check out its debut at the Set Enterprises, Inc. booth at Toy Fair in New York this coming February 15th.

According to Toshihide Hokari, senior vice president, chief operating officer of Franklin Electronic Publishers, “Franklin’s version of SET takes the classic card game to a new level of brain-twisting fun. Designed for both adults and kids, SET is an addictive, highly original family game of visual perception and logic that can be played at any time, in any location.”

Since SET has been in the market for years as a card game and having built up a pretty strong cult following, it is a no brainer to turn it into an electronic title – after all, that is how one should move forward, right? Take some examples here – we have electronic versions of crosswords as well as the much loved Sudoku, so there is absolutely no reason not to lump SET under the same category. Guess the younger folk might have their PSPs and DS Lites while riding the subway, but the older ones will soon carry around digital versions of SET in their trenchcoat pockets. It will retail for $39.99 a pop.

Press Release