While many of you might think that the iPod touch has one of the best designs for a portable media player ever, you might want to change your mind upon knowing that Cowon will be shipping its new S9 portable media player in the US. Just take a look at the beauty above and don’t tell me that you have anything bad to say about it – at least it departs from the traditional rectangular form factor that we’re all so used to. The Cowon S9 will come with a titanium/black face and a curved-back exterior, featuring a 3.3″ Active-Matrix Organic Light Emitting Diode (AMOLED) touch screen display for easy navigation. In addition, you get transcoding-free playback of most DVD-quality MPEG-4 videos and TV output, Bluetooth 2.0 connectivity, a G-sensor accelerometer for auto-pivot display and extended battery life that offers a whopping 11 hours for continuous video and 55 hours for non-stop audio. You can pick up the Cowon S9 in 8GB or 16GB capacities, retailing for $199.99 and $239.99, respectively.