Dell has a heart for those who are fighting against the deadly disease known as AIDS, and they have just unveiled the new range of Dell Studio laptops with stunning (PRODUCT)RED artwork. This artwork exemplifies the unique visions of artists who are passionate about going up against AIDS in Africa. All purchases will see a certain percentage contributed to The Global Fund’s fight against AIDS. Prices for the Dell Studio 15 start from $649 while the Dell Studio 17 will begin from $799 upwards, and you can choose to have these personalized with (PRODUCT)RED artwork or Dell’s other popular Art House designs by Mike Ming.

You can now personalize your Studio laptop with original artwork by three exceptional artists: Joseph Amedokpo, Siobhan Gunning and Bruce Mau. With each purchase of a new Studio 15 or 17 laptop with (PRODUCT)RED artwork, a $20 contribution will be made to The Global Fund from Dell – which will help fund AIDS programs in Africa. To learn more, visit www.dell.com/joinred. Dell’s (PRODUCT)RED portfolio also includes the new XPS One 24 desktop (PRODUCT)RED and the Dell V505W (PRODUCT)RED all-in-one printer as well as the XPS M1330 (PRODUCT)RED and XPS M1530 (PRODUCT)RED laptops. Since the artwork is permanently infused into the Dell Studio laptop’s display back, it is extremely durable, resists scratches and won’t fade.

Below are more details regarding the designs and artists.

“New World”: African artist Joseph Amedokpo resides in the town of Vogan, Togo (West Africa) with his wife and five children. He supports his family through painting, using locally produced oils he blends by hand, on canvases made from recycled flour sacks. While painting, Amedokpo chats with frequent visitors
and listens to a short wave radio, gaining a global perspective on peoples’ failures and weakness, as well at their core strength and hope, which is reflected in his art.
“Shine Within”: Award-winning artist Siobhan Gunning was born in Mombasa, East Africa and has had the opportunity to visit many of the unique locations in Africa, like the Great Rift Valley, the Serengeti Plains, the Ngoro Ngoro Crater, and even traveling up the Nile to its source. During these travels she has been privileged to observe wildlife in their native habitat and visit with tribes like the Masai and Samburu. Currently residing in KwaZulu-Natal, South Africa, Gunning combines her passion for Africa with her life experiences and her love of art, design and photography, creating digital collages that often result in “happy accidents” that bring her joy.
“Healing Patterns”: Bruce Mau is the creative director of his self-named design firm, plus founder of the Center for Massive Change. His prolific body of works cuts across many sectors and disciplines including creating books, exhibitions, retail environments, building graphics, park designs, corporate identities to name a few. Mau was inspired by the science behind the fight against AIDS. His artwork represents the chemical bonding of the anti-retroviral (ARV) drugs that help save lives, combining the patterns with inspirational thoughts about the fight against AIDS.

Planning to get a new notebook? Why not consider these new (PRODUCT)RED notebooks?

Press Release