CNN’s “hologram” is no such thing

by Mark R in Tech News

As you know, history was made last Tuesday as the United States elected the first African-American president. Election night was also historical as CNN aired the first ever holographic interview.

I have included a YouTube video of the holographic interview between Anderson Cooper and will.i.am of the Black-Eyed Peas. You can view it after the jump, and you can watch Cooper as he underplays the whole aspect that this is the first ever holographic interview on television.

As well he should. You see, will.i.am is not an actual hologram, but a special effect. Technology from SportVu and Vizrt shot the footage of will.i.am live with 35 high definition cameras in a ring. These cameras captured the subject in a 3-D realtime setting, and then synced with the cameras at CNN studio.

As you can see, the effect went off without a technological hitch with perfect panning shots, but is not really a hologram. It is more of an adaptation of the “bullet-time” technology used in The Matrix.

This is probably not the last time we will see a holographic interview, but I really hope that talk shows and Barbara Walters interviews don’t start using this technology. Be sure you watch the video to see Anderson Cooper cut off will.i.am’s comment about Star Wars, and make a completely unrelated allusion to Star Trek. Listening to it is like geek kryptonite.

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7 Comments on “CNN’s “hologram” is no such thing”

mizzouglen Says:

November 6th, 2008 at 11:51 am

This is a bummer. I was really hoping it was real. I saw a great report on new technology used by all the election coverage on newsy.com and wasn’t sure if the hologram was an actual hologram. Oh well, I won’t lose any sleep over it.

Chris at LG Says:

November 7th, 2008 at 8:48 am

It looked a little bit too good to be true, but I was still impressed by the quality. The correct term is tomogram, it turns out. Still worth keeping an eye out for proper hologram technology – it can’t be too long.

Anderson Cooper mixing up Star Wars and Star Trek is hilarious, by the way

Holographic TV - coming soon? | The Official Blog of LG Says:

November 7th, 2008 at 11:00 am

[...] CNN’s US Election coverage. Alas, it turned out they weren’t quite xactly holograms. As Coolest Gadgets notes: As well he should. You see, will.i.am is not an actual hologram, but a special effect. [...]

uniqueGifts Says:

November 7th, 2008 at 11:02 am

So how is it not an “official” hologram?

A Saturday Gadget Gallery » Coolest Gadgets Says:

November 8th, 2008 at 8:12 am

[...] CNN’s “hologram” is no such thing [...]

Holocube 3-D: Holograms available in box-form » Coolest Gadgets Says:

December 1st, 2008 at 11:47 am

[...] of you may remember when Coolest Gadgets covered CNN’s supposed “hologram” of will.i.am covering the American election last month. Of course, that hologram was nothing more than special effects, but here is an article [...]

Holograms are Real! Sort of. » Coolest Gadgets Says:

July 14th, 2009 at 10:59 am

[...] fiction movies, but we are making baby steps toward it. Some of you remember when we covered CNN’s hologram of will.i.am, and the [...]

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