CNN’s “hologram” is no such thing

by Mark R

As you know, history was made last Tuesday as the United States elected the first African-American president. Election night was also historical as CNN aired the first ever holographic interview.

I have included a YouTube video of the holographic interview between Anderson Cooper and of the Black-Eyed Peas. You can view it after the jump, and you can watch Cooper as he underplays the whole aspect that this is the first ever holographic interview on television.

As well he should. You see, is not an actual hologram, but a special effect. Technology from SportVu and Vizrt shot the footage of live with 35 high definition cameras in a ring. These cameras captured the subject in a 3-D realtime setting, and then synced with the cameras at CNN studio.

As you can see, the effect went off without a technological hitch with perfect panning shots, but is not really a hologram. It is more of an adaptation of the “bullet-time” technology used in The Matrix.

This is probably not the last time we will see a holographic interview, but I really hope that talk shows and Barbara Walters interviews don’t start using this technology. Be sure you watch the video to see Anderson Cooper cut off’s comment about Star Wars, and make a completely unrelated allusion to Star Trek. Listening to it is like geek kryptonite.


8 reviews or comments

mizzouglen Says: November 6, 2008 at 11:51 am

This is a bummer. I was really hoping it was real. I saw a great report on new technology used by all the election coverage on and wasn’t sure if the hologram was an actual hologram. Oh well, I won’t lose any sleep over it.

A Saturday Gadget Gallery » Coolest Gadgets Says: November 8, 2008 at 8:12 am

[…] CNN’s “hologram” is no such thing […]

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[…] of you may remember when Coolest Gadgets covered CNN’s supposed “hologram” of covering the American election last month. Of course, that hologram was nothing more than special effects, but here is an article […]

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[…] fiction movies, but we are making baby steps toward it. Some of you remember when we covered CNN’s hologram of, and the […]

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[…] seen some attempts at creating this effect, such as’s coverage of the 2008 election on CNN, plus this other glass-projection at the International Stationery and Office Products Fair in […]

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