Take a photo, ID a logo, go to website
by Mark R
I just got finished reporting on some new augmented reality that uses books, and I have discovered another type of interesting technology that isn’t really augmented reality by definition, but it is just as cool.
See this nice-looking model in this picture? You don’t have to be a detective to notice the odd looking logo on her back. Apparently, if you have a specially upgraded camera, you can take a picture of the logo, then you can upload the logo onto the Internet, and you’ll be instantly transported to a certain website.
This website could be a Myspace or Facebook profile, personal blog, or any URL that the logo is programmed to go to. This concept is under the work by a company known as W-41, and it has a long way to go before you can take a picture of everyone’s personal logo and identify them on the Internet.
For example, the logos can only be photographed by certain types of cameras, and I’m guessing the average cellular phone just won’t cut it. Also, the T-shirt with logo is priced at $50, which is a little high for the average tee. Perhaps that price includes the individual logo itself, which hopefully you can design.
You have to admit the concept is valid, unless you don’t want people to know your personal information. For a lower price, you could probably buy a T-shirt with your personal website or e-mail address on it.