LG’s latest Blu-ray player will be the first of its kind in the world that relies on Broadcom’s highly integrated BCM7440 Blu-ray Disc system-on-a-chip (SoC) solution, allowing the LG BD300 player to enable Netflix subscribers to instantly stream content over the Internet from a growing library of over 12,000 choices of movies and TV episodes directly to their TVs, without having to fork out an additional cent. More on Broadcom’s SoC solution right after the jump for the uninitiated.

Broadcom’s BCM7440 SoC has become the prevalent technology for Blu-ray Disc playback, exemplifying the company’s technical abilities and commitment to this market. The new SoC offers high definition video playback at 1080p resolution, picture-in-a-picture video support, high definition multi-channel audio, and world class BD-Java performance for full support of BD-Live functionality. Integrated security and streaming features have enabled manufacturers to leverage the BCM7440 built-in Ethernet port to deploy a new class of Blu-ray players that feature Internet-based streaming media playback capabilities.

I wonder whether there will be any other manufacturers out there in the market who are ready and willing to take up Broadcom’s SoC solution once they see the LG BD300 take off in sales? After all, if it makes the entire viewing experience all the more enjoyable without suffering from slowdown in video playback, why not? If you’re in the market for a Blu-ray player, then might you want to consider this Netflix ready LG BD300 for less than $350? After all, I would definitely want as much bang for my buck as possible, so forking out the mentioned amount of cash for a Blu-ray player will make me want that much more compared to a vanilla Blu-ray player, or will the Sony PS3 continue to be the best selling Blu-ray player in the world?

Press Release